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What is meant by a skewed population? Describe a skewed population distribution variable and provide an example.
Distinguish cluster sampling from simple random sampling. How are systematic sampling and cluster sampling related?
Distinguish a nonprobability from a probability sampling method. Which one is the preferable method and why?
For the past five years, Extreme Exposure Rock Climbing Center has enjoyed a monopoly. Located in Sacramento, California, Extreme Exposure.
Listed here are five different aspects of a questionnaire to be designed for the crafts guild of Maui, Hawaii.
Harley-Davidson is the largest American motorcycle manufacturer, and it has been in business for several decades.
Mattel wants to know how preschool children react to a sing-along video game in which they must sing along with an animated character.
Mike, the owner of the convenience store Mike’s Market, is concerned about low sales. He reads in a marketing textbook that the image of a store.
Indicate the functions of (a) screening questions, (b) warm-ups, (c) transitions, (d) “skip” questions, and (e) classification questions.
How does reliability differ from validity? In your answer, define each term.
Compu-Ask Corporation has developed a stand-alone computerized interview system that can be adapted to almost any type of survey.
If the park department uses a mail survey, what issues must be resolved? Would it be successful? Why or why not?
What is measurement? In your answer, differentiate an object from its properties, both objective and subjective.
What are the arguments for and against the inclusion of a neutral response position in a symmetric scale?
With a telephone survey, when a potential respondent refuses to take part or is found to have changed his or her telephone number or moved away.
Kelly Services needs to determine how many businesses expect to hire temporary secretaries for those who go on vacation in the summer.
NAPA Auto Parts is a retail chain specializing in stocking and selling both domestic and foreign automobile parts.
Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media.
What advantages do online surveys have over various types of self-administered surveys?
Indicate the differences between (a) in-home surveys, (b) mall-intercept surveys, and (c) in-office surveys. What do they share in common?
What aspects of computer-administered surveys make them attractive to marketing researchers?
Associated Grocery Stores (AGS) has always used paper bags for sacking groceries in its chain of retail supermarkets.
What is ethnographic research? Discuss how a marketing researcher could get into an ethically sensitive situation using the technique.
Describe (a) sentence completion, (b) word association, and (c) balloon test. Create one of each of these that might be used to test the reactions.
What role do constructs play in the problem definition/ research objectives process?