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Why is it important to have well-developed and coordinated MarketingPlans to guide your company and how would you account for environmental andeconomic factors that can impact your marketing strate
What are some trends or megatrends that you have personally recognized in the macro-environment? Which of these trends or megatrends do you think marketers should target? Why?
What are some brands you believe have high brand equity? What are some of the elements of these recognizable brands? Do you think it is crucial to manage brand equity?
What are some factors that influence consumer purchasing decisions? Which do you believe are most important? What are some ways markets can be segmented? How do firms decide which market segments to t
Anne prefers Yoplait strawberry yogurt over other brands. When she decides to try a different flavor, she picks another Yoplait yogurt because she believes that, if the strawberry flavor is good, ot
What was the selected non-Western culture like prior to the late nineteenth century? How did it change as a result of European expansion?
Identify key strategies that tigerdirect.com and bestbuy has in common. List a brief introduction of each company, to include the Mission Statement and compare key aspects of each company.
How you intend to ensure the organization's vision, mission, and people strategies and values statements are aligned with the proposed strategic plan.
What should a company consider when attempting to develop a new product? Can you think of some new products that have failed? What do you believe were the causes of this failure? How would you have
Why do services pose unique challenges to marketers? How important are customer expectations in regard to managing and maintaining service quality?
Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time?
What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?
Sometimes, brands need to be repositioned in the marketplace for a variety of reasons, from gaining new market share to creating an image.
Briefly describe the two (2) advertisements you selected. Ensure you include the chapter(s) in which the advertisements are found in the textbook.
Why do so many companies appear fixated on branding rather than on ultimately developing successful products? In real terms, how would you as a marketing executive balance these two marketing forces
Select an organization (WALMART) with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s (WALMART) marketi
Include your personal definition of marketing and definitions from two different sources.Explain the importance of marketing in organizational success, based on these definitions.
Enumerate three (3) factors that contributed to Five Guys success in such a short time and what effect, if any, external markets had on these factors.
What are the key findings of the SWOT analysis done by Conant. •Which of following term or terms best describes the strategy or strategies that Conant implemented at the Campbell Soup Co.?
Analyze the company’s financial performance to determine the link between the company’s strategic goals, strategy, and its financial performance. Detail your findings.
Establish five (5) key objectives for the company encompassing operational, financial, and human resource aspects of the business and justify why each of these objectives is essential to the success
Develop a strategy for diversification indicating the products and industries for the diversification and how synergies may be gained from the diversified activity.
What does the future hold for traditional mass-media advertising? If you were the CEO of a major television network, magazine publisher, or newspaper company, what would you be doing now to ensure t
Develop recommendations to avoid such communication problems. Support your recommendations with specific, current research related to cross-cultural communication and technology.
Based on your business experience and the information accumulated in this class, identify three possible research topics related to the subject of the course.