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Review the different product categories in each of the company’s product lines. Which has the greatest depth? Which has the least?
Based on all the chapters in the course text, choose an advertising topic for the final paper from the suggested list below or choose your own advertising topic (be sure and obtain instructor approv
Name an advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful advertising campaign. What made this campaign unsuccessful?
Identify and provide an example of the use of lateral collaboration and vertical collaboration within the organization, and prepare an action plan to use lateral and vertical collaboration.
Evaluate and choose alternatives. Make sure to identify any alternatives to the project implementation and provide a justification for each.
Identify the best value discipline, generic strategy, and grand strategy for your organization. Recommend a strategy or combination of strategies the organization should implement.
A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would most likely be used by the marketer
You need to know how annuities work because many financial planners advise their clients to have them for retirement planning. Do you think that you need them? If so, then how old should you be when
Write a paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
A pharmaceutical manufacturer followed sales representatives in the field to observe some 150 interactions between sales reps and physicians and support staff.
Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
What is corporate governance? What role does corporate governance play in strategic planning? Why is it important? Explain your answer and give an example.
What are strategic objectives? What is the purpose of strategic objectives? What makes an effective strategic objective? What are some examples of strategic objectives for you organization or one wi
Appraise the individual and organizational consequences of the use of information technology and recognize potential security breaches and computer crimes.
A project manager must consider several components when overseeing the planning process of aggregate operations; specifically, whether such components are factors that are internal or external to th
What is the Business Ethics for the Tobacco Industry? Also, what is the business ethics as it relates to the movie?
How might you use Maslow’s hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before the earthquake)? Please develop a marketing research project to gather the data.
Analyze how the different forces will come together to create a convergence between the interests of stockholders and managers.
What internet business model would be appropriate for the company to follow in creating a Website?In what other ways might the company use the internet for its own benefit?
Demonstrate your ability to use the PowerPoint Speaker Notes function and graphics in your presentation. Ensure your presentation includes Agenda and Summary slides.
Analyze the reason for the type of organizational structure employed by the organization, and identify the key positions that support that organizational structure.
Find at least two newspaper or magazine advertisements that your believe are bland and unexciting. Rewrite them, first to demonstrate a hard-sell approach, and then to demonstrate a soft-sell approa
Discuss the company’s advertising strategy and how it aligns with its marketing goals.Discuss how the effectiveness of the advertising will be measured.
Identify the marketing segment for the product and provide a rationale for this segment.Discuss the target market and provide a rationale for this target market.