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You have been hired to manage the e-business division of a wholesale distribution company. The e-business division sells the company's merchandise at outlet store prices.
Goal: The task before you begins with convincing the board and upper management of the benefits of the e-commerce marketplace. You will then lead them to plan for a successfully move to online busin
Assess the strengths and weaknesses of the marketing approach being used by the business. Suggest improvements to the current strategy.
Problem: How can organizations reduce the time-to-market for products and services using e-business?
Problem: Explain why operating resource procurement processes equates to controlled chaos. Problem: Discuss the key differences between buy-side and sell-side applications.
Identify three e-business entrepreneurs who have been successful in creating and marketing new technologies. Create an outline describing each entrepreneur and the technologies he or she created and
Write a 3 page paper that explains how online and offline marketing differs on a B2C site compared to a B2B site. Give specifics.
Need to explain the importance of customer service and customer support in an e-business and discuss some of the strategies businesses can use in creating customer service, customer support levels a
Problem 1: Discuss Mednet.com's competition (Marvel and Cholesterol.com) and how Mednet.com differentiates its offerings from its competitors. Problem 2: Discuss the marketing goals of Mednet.com.
How could a multi-channel e-business company's online marketing efforts be integrated with their offline marketing efforts? What are the anticipated benefits and impact of an integrated online/offli
What are some types and sources of conflict when establishing channels to market entry for high-technology products or services?
Problem 1: How does international marketing differ as related to e-business and e-commerce? Problem 2: What are some international marketing issues related e-business?
Advertising: Describe the launch and maintenance of the proposed advertising campaign.
How is e-commerce different from traditional retailing? What are some distinguishing features of digital markets and digital goods? What is your experience in purchasing online?
Problem: Identify the elements of the basic virtual communications model focusing on technology as a means to communicate globally. The following subtopics are to be addressed:
Wal-Mart has a comprehensive website that sells a variety of products and expands their ability to distribute goods and services. Please review this site, http://wal-mart.com and discuss the followin
Consider the seven-step process to assess market opportunity. Analyze the steps of the branding process with a well-known e-commerce site.
Prepare a list of important security issues in ecommerce and prioritize them (at least 5 items) and justify your answer. Examples are: Physical security, Encryption, etc.
List and describe what you consider to be the key elements of a marketing plan. Does a firm need to worry about developing a written plan?
Name three ways online advertising networks have improved on, or added to, traditional offline marketing techniques.
Do marketers customize marketing strategies for non-profit and e-commerce consumers differently than other consumers? Support your position in a minimum of 200 words.
She discovered you were taking an online marketing class, asked you for your advice for ideas that would increase her sales (She owns her present building and will not relocate her business, even th
a. What are two important reasons for a marketing plan? b. Why is the Mission Statement the first item in such a plan? c. Use a real or hypothetical organization or product and make up a SWOT analysis
Use three articles about e-commerce marketing to produce a minimum 1.5 page research paper (APA format). Discuss your opinion on the topic and refer to the articles to support your findings.
Examine how Médecins Sans Frontières(MSF) a non-profit organisation employ social media marketing strategies to build their brands and increase donations, Médecins Sans Fronti&e