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According to Keller & Kotler (2012), the development of the Web, the spread of cable and satellite TV, and the global linking of telecommunications networks have led to a convergence of lifestyl
The world contains numerous diverse cultures and it is evident that within every culture there are similarities and differences. Although there are all of these cultures with their differences, some
With the spread of the internet helping feed globalization around the world it is only a matter of time before the entire planet becomes a melting pot, much in the same way the United States was at
Problem 1. With a portfolio as diverse as Google's, what are the company's core brand values? Problem 2. What's next for Google? Is it doing the right thing taking on Microsoft with the concept of c
Problem: What brands and products do you feel successfully "speak to a 30-40 year old group" and effectively target this age group? Why? Which ones do not? What can they do better? Use real life exa
Please help me to write a 2-page memo in which you comment on aspects of at least two of these websites that find relevant or interesting in the context of learning more about consumer groups in the
Write a 2-page memo in which you (a) discuss what type of information you hope to obtain from your survey, and (b) how you would use this information in your market research efforts, and (c) your op
Based on your review of this website, write a 2-page memo describing the various ways that OnStar can be used as a CRM tool by General Motors, specifically in the context of creating interactions, g
"The best way to position a brand is through a structured approach" compared to "The best way to position a brand is through an unstructured approach".
Problem: Read the article "Nike Faces Marketing Challenge in China: Make Running Cool" (http://adage.com/article/global-news/nike-faces-marketing-challenge-china-make-running-cool/230717/).
Determine five (5) ways in which pursuing a multi-business model based on diversification may increase profitability for the company.
How could a marketing plan address the concerns of the AAP and WHO?
Several pages of text detailing the marketing plan for the business based on information from above.
Problem: Take a position between these two views: Prices should reflect the value that consumers are willing to pay versus Prices should primarily just reflect the cost involved in making a product
Are there provisions on the website to protect consumer privacy? Do they reassure you? Why or why not?
Provide examples of good and poor branding. Explain these selections. (Google "good and poor brand names" for help on these questions and be sure to cite the sources you use).
This means to flatten an organization - removing one or more links in the distribution chain. In recent years, the internet has been a source of disintermediation as products traditionally sold thro
Are there any good examples of marketing having delivered consumer and/or social value that you can name?
Most promotional strategies have several elements to what is called the "promotional mix," which may include various forms of advertising, public relations, sales promotion, product placement, pack
Thus, an effective pricing strategy necessarily takes into account barriers to purchase, i.e., sacrifices required to obtain a product or service, as well as the prospect that company circumstances
How has Internet buying affected brand management and overall brand equity of a company? What impact will this have long term on both the Internet seller as well as the brick and mortar seller?
Develop a Marketing Plan for a Trophy & Engraving shop. Develop the situational analysis, executive summary, goals and objectives, advantages, strategic focus, the market analysis, implementatio
Question 1. Review the different ways to segment the market and which one we should use. Question 2. List all the segments and the buying behaviors for each segment (do not include the marketing mix).
Discuss how you can use these population shifts as an opportunity for your brand by adjusting each part of the brand's marketing mix (that is its product, price, place and promotion).
Could any one can help me with the marketing environment question (including the reference and citation) please? Analyse the marketing environment for MUJI, analyse the microenvironment and the macr