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Problem 1: Describe the 'Interpretive Turn' in marketing. What are its main features and characteristics and how has it influenced marketing studies and practice? How does the 'Interpretive' Paradig
Eli Joseph recently contacted you. You know Eli casually because your kids played on the same Little League team. Eli told you that he had just been selected as the brand manager for the Dinty Moore
State the opposing ethical arguments about marketing: Does marketing satisfy or create customer's needs and wants? Compare and contrast these arguments in terms of benefits and detrimental effects o
Problem: What special challenges does media selection present for business-to-business advertising? What roles do gatekeepers play in creating those challenges?
Consult at least two (2) airline industry journals and/or publications from specific airlines and provide a brief summary describing what a "discount" fare really means.
Problem 1) What are the steps in the personal selling process? How would you generate leads and handle objections? Problem 2) Identify and describe the three primary types of data-driven marketing pro
Describe the product characteristics (i.e., core benefit, basic product, expected product, and augmented product) of two of the companies below. -Starbuck's coffee (goods category -Southwest Airlines
Apply Maslow's theory of motivation to each of the market segments. Based on the demographics, lifestyle, and usage behaviors you indicated, select three (3) primary needs for each of your three (3)
Emerging media technologies have vastly empowered customers to decide whether or how they want to receive commercial content. Consumers are no longer passive recipients of marketing communications a
I am developing a marketing plan for a new flavor of Oreo cookie (for example, sour apple Oreo). I need help with research and information in some areas as follows:
Problem: Describe how these forces of change will affect the strategic marketing function. Problem: Explain how effective segmentation, targeting, and positioning will impact strategic marketing.
A literature review is a discussion or overview of literature (previous studies) on a particular subject area, or theory related to your research question (s).
Question 1) Explain the five perceived risks associated with hesitation of the consumer to make a purchase. Include an example of each to support. How might a marketer mitigate each of these through
In particular, show your understanding of the way a change in target market affects the company's promotion strategy. Also, give some thought as to how this campaign meshes with other elements of Ol
The Discussion explores online distribution. First, check out the following news articles on Amazon's online grocery service.
Problem 1: Briefly describe Volkswagen's emissions scandal and provide background on the company and automobile industry.
What do you think of the effectiveness of online marketing? How could the firms use online marketing channels to gain competitive advantages?
I am now writing an literature review about my dissertation, the topis is ' The influence of brand image on consumer behaviour: a study of fast food industry in UK' The target industy i choose is Mc
Compare the differences between a mature global market, a new growth market, and a newly industrialized economy. Give at least one example each of the three markets.
Marketing Internationally and Export/Import Practices - Compare and contrast domestic and international marketing. - Identify considerations for importing or exporting a product.
How do advertisers plan a media advertising campaign? What factors must be considered in the planning? (Hint: reach, frequency, continuity, cost per thousand, etc.)
Problem 1: What types of information would be available to consider when designing a B2C and a B2B online system? Problem 2: What channels does one have to gather or purchase that information?
I want your help explaining how a B2C website is used to manage customer marketing and relationships through the internet and can you give specifics.
Describe the marketing tools and strategy by Amazon.com. Include an evaluation of the apparent customer service provided by Amazon.
Problem: Please explain how mass marketing vs. individual marketing correlates to brick-and-mortar marketing vs. online marketing? How do the steps in the purchasing and the decision-making models d