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From a marketing perspective, what is Starbucks doing to survive in difficult economic times? How will this strategy affect Starbucks in the long term ?
Many companies have global offices which allow for local presence and localization of products and services. What types of marketing or business challenges do you see in your company with internatio
Using the AIDA model, think back on the process that led to your purchase and reconstruct the types of promotion that you experienced during each stage of the AIDA model. Which of the promotional fo
Problem: Which environmental forces (sociocultural, economic, political/ legal/ regulatory, ethical, competitive, or technological) might a marketer need to consider when marketing the following pro
If you are an advertising agency and you have been approached by Sweetbay Supermarket, which was Kash n' Karry (a 104 store Florida chain), to refresh their marketing message, what would you do?
Can you help me with evaluating possible methods of measuring cultural impact on consumer behavior, determining the impact of culture on market strategy and segmentation, and assessing the impact of
What is "bounded rationality"? Arthur suggests that decision makers conceive and nurture an "ecology of focal predictors" to deal with complexity of the unknown.
Do you think a partnership with Product (RED) can improve Gap's image? Is it a sign that they are making a commitment to corporate social responsibility or do you agree with critics who say their in
Problem: You have been taking phone applications for counter positions in your doughnut shop. One applicant, Cindy, is very well spoken and polite. You tell Cindy to come in after lunch when you wil
Problem 1: How might a company make strategic use of countertrade schemes as a marketing weapon to generate export revenue?
Do you agree that the airline industry appears to be one of the most effected industries by external factors? Explain.
Problem 1. Online Marketing resources enhance internal company communications by?
Discuss how value consciousness, price consciousness, and prestige sensitivity influence the buying decision process fo A. buying buying a new house, B.weekly groceries for a family of five.
Problem: What major changes will take place in the health care industry over the next 25 years and how the marketing of health care will differ as a result of those changes (include examples to supp
Describe the decision process you might go through if you were attempting to determine appropriate distribution channel for one of the following. shotguns for hunters, b. women's lingeria, c. teleph
Were any strategic goals listed? If so, what was the goal? How might strategic decision makers evaluate the effectiveness of their company's growth strategy?
Outline a strategy for Loyola University Medical Center to determine utilization of its products and services for its target market based on personal characteristics such as age, gender/sex, race in
Marketing to the BOP raises a number of issues revolving around the social responsibility of marketing efforts. Write a position paper either pro or con on one of the following:
Problem: There are five (5) main factors that contribute to the growth of tourism and trends that are relevent to them. What do you think are the current trends in our current world that affect tour
Problem: Robert L. Arrington argues that advertising seldom controls behavior or creates wants that are not rational or truly those of the consumer. Given what you know about the marketing campaigns
You have already learned from the previous work some of the characteristics of the Target Market and its various segments (with descriptions of the lifestyles and demographics of the segments).
WOM is not necessarily new practice...many service providers rely on WOM or referrals to generate business. However, there is a significant shift in that non-service based companies haven't recogniz
Products fail for a variety of reasons, but a number of them are linked to inadequate testing. The savvy marketer should create an environment and all the likely scenarios to test each product's suc
Problem: Analyze the steps involved in the new product development process and determine which step presents the greatest challenge from a marketing perspective (other than the marketing strategy de
One popular method of advertising is to have testimonials, or endorsements, of a product. It is very common with celebrities, such as actors, pitching various products. Why would you consider this a