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Research a prosperous social networking Web site or company, and use it as a benchmark. Discuss in detail the main objective of the researched social networking Web site or company.
I have chosen Verizon Wireless as the company and the Droid phones as the topic. Please provide a detailed description of the Verizon Wireless and the Droid phones.
I want assistance identifying 3 secondary resouces of infomation available for REI. Examples are listed below, but cannot be used.
Q1. What are the benefits of "soft" market research data gathered by using techniques such as focus groups and observation? Q2. What are the advantages of using "hard" data such as statistics on consu
Problem 1 . Discuss the type of product the company will offer and identify its primary characteristics. Problem 2. Discuss the product branding strategy.
Advocate a DIRECT MARKETING STRATEGY using a combination of internet, direct mail, up-market magazine/catalogue and telemarketing backed up by a central warehouse.
I have selected Verizon Wireless for my selection and the product I will be conducting a market analysis on is the Motorola Droid Bionic.
They would like to use direct mail initially. What cultural or societal issues are there in creating marketing material for these three markets? Which of the three markets would you choose as the be
Where (i.e. to what aspects of life in general) does Marketing NOT apply? Where it DOES apply, is it always benign or are there potentially dangerous, pernicious, evil or otherwise deleterious effec
What role does marketing play with the consumption of luxury by customers? The U.S. economy has been on a decline. How has the pursuit of luxury in the U.S. assisted in the downward trend?
Create a matrix in which you compared every alternative to all of the other alternatives, once. In terms of the reduced full factorial you need to create two questionnaires by listing all of the pos
Problem 1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at least three (3) reasons.
Problem: Describe the type of media that might be most suitable for promoting: (a) tomato soup, (b) greeting cards, (c) a business component material, and (d) playground equipment.
Problem: Give an example of how to use marketing psychology in selecting a marketing message for a target buyer group.
Some consumers are becoming concerned that the proliferation of databases is an invasion of an individual's privacy. Do you feel this is a valid concern?
Assess how companies can be responsible social marketers. As a result of current environmental issues such as global warming, the general public has become more concerned about environmental issues.
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. What are the trends in the ma
Some global companies use a standardized advertising message around the globe, changing the copy in minor ways to adjust for language differences. Other companies fully adapt their communications to
If Dunkin Donuts decided to have catering services focused on business events, why would marketing be so important to the success of Dunkin Donuts catering success?
Then, choose 2-3 publications or sites to which you could pitch a story idea for your public relations campaign. Explain how they would pitch the story idea for your computer to the editor of this p
AirWays has recently implemented a CRM system. After getting familiar with the key elements of the CRM technology and determining how the company can best use it to improve its customer retention, I
Problem: Submit an analysis for the final P (promotion) for the Cabela's tents and sleeping bags. The analysis should cover all the aspects related to promoting these products, to the customer, as w
1. Was her separation from the bank voluntary or involuntary? 2. Can you think of situations in which a voluntary separation is really an involuntary separation?
What is a hierarchy of needs? Provide examples of one or more products that enable you to satisfy each of the four levels of need.
Find a consumer who is extremely loyal to a brand-name product. Probe him or her for information as to why that brand loyalty exists. Discuss how the individual feels about competitive brands.