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Who is your favorite product's organization and how do they, or your own organization, use channels of distribution to help them realize business success? Specifically, what are the strategies that
Social media has become a popular method for marketers to communicate their message and establish marketing communities. What are some of the major challenges marketers face in using this method?
When the book is written on this election, it should not be titled "The Making of a President," but "The Marketing of a President." Barack Obama's campaign is a case study in marketing excellence.
How do the organization's marketing strategies address these environmental factors? Hint: Please cite specific examples of the actions they take to overcome the environmental factors you identified.
The key to understanding consumer buying motivation within a target market is to consider some of the differences in expectations between several of the demographic segments contained within that ta
Problem 1: What are some factors companies must consider before attempting to enter foreign markets? Problem 2: Provide an example of a company that has failed when expanding overseas and why they fai
Which of the following sampling techniques can assure that the profile of the sample matches the profile of the population?
Problem: Explain Brenkert's position in "Marketing and the Vulnerable." Next, apply his arguments to the case study "Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines.
From your internet readings and from personal and professional experiences, name one company that you believe is a marketing-oriented company and one company that is not a marketing-oriented company
Problem: Use the Internet to locate the Kaiser Permanente website. Search for the "thrive" ad campaign. In your opinion, please respond in APA style how is Kaiser Permanente differentiating itself
-Identify the retailer's target customer and customer demographics. -Describe the customers' expectations when doing business with the retailer.
Explain in detail how you would use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town.
One characteristic of products that consumers used to value was that products were made to last. Now with technology products like cell phones, video games, and televisions, there seems to be a new
Think about two contrasting products: one with which you are involved (e.g., a hobby, cars) and one you don't think about much when you purchase it (e.g., toothpaste, milk). How would you go about b
Consider the three major categories of new products: classically innovative products (ones that create new categories), new category entries, and line extensions. How does the job of the marketing m
Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods.
Geek Squad: A New Business for a New Environment. The Geek Squad provides help for all computing needs and is impacted by the environmental trends so keep the following questions in mind as you dis
Discuss the reference group's impact on the buyer's decision, in terms of the power/influence of the reference group.
Submit a paper written in the APA writing style defining the characteristics that determines a person's social class and social status. Analyze the effect of these characteristics on consumer buyin
The competing concepts under which organizations have conducted marketing activities include: the production concept, product concept, selling concept, marketing concept, and holistic marketing conc
Problem: What is the "chief" advantage (best method) of using each of the following contact methods: mail questionnaire, telephone interview, and personal interview?
Assume that a marketing manager of a small company is in the process of implementing the use of a database to assist his or her company in its marketing efforts.
Define and explain the differences between economies of scale and economies of scope. Define learning effects and explain the differences between economies of scale and learning effects.
As various technologies advance, these information channels offer more precise delivery of a message. Give an example of an emerging information distribution channel.
What examples of marketing management added value have you found in any organization including your workplace?