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Problem: In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement: If a focus group's findi
Please help with ideas for about Marketing and business strategic planning regarding WDIG in Japan using the case study "Walt Disney Internet Group Japan's Dimo Project" by Phillip Sugai.
Question 1. Please discuss Pfizer's general philosophy on pricing and the role pricing plays within the organization. Question 2. An assessment of the various pricing strategies considered for their o
The target audience for the financial advisory business is the immigrant population in USA from Asian countries such as China, India, Korea, Japan, etc. Generally, only the high net worth individual
Problem: Please provide an evaluation of the fundamental economics of marketing/selling Pfizer's product Detrol LA (or a prescription medication in general); including, market demand, market potenti
Question 1. What have been the key success factors for Anheuser-Busch? Question 2. Where is Anheuser-Busch vulnerable? What should it watch out for?
Question 1: Define Public Relations (PR) Question 2: Express how PR is integral to the marketing mix. Question 3: Examine the impact of PR on society. Give an example.
A clock manufacturer realizes that he is operating in the market for machines that measure time. How should this market be segmented? Identify the key segmentation variables that are relevant for th
Question 1) What have been the key success factors for GE? Question 2) What recommendations would you make to GE's senior marketing executives going forward?
Question 1. How does public relations fit into the overall Intergrated Marketing Plan? Question 2. To what function, role, title within the organization should public relations report?
Problem 1) Define the sorting process and its four steps. Give an example of each step. Problem 2) Facilitating marketing institutions are powerless in the marketing channel. Agree or disagree. Explai
Task: The social-cultural component of the marketing environment has a significant impact on business primarily because ________.
Marketing is a basic function of all organizations. But what does marketing consist of? I need to explain what marketing is (what does marketing consist of, what are business are trying to accomplis
List at least three of the "macroenvironment" forces of the marketing environment and give a hypothetical example for each force that might impact my little league season. Please be specific and exp
The Marketing Director of the company has asked for my recommendations on what techniques should be used to prepare next year's sales forecast for all three market areas.
Problem: Define physical distribution and characterize the major functions performed within a physical distribution system.
Please assist with the given problem. Question 1: List and briefly identify each of the major budget forms that can be applied to advertising.
Question: In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement:
Points-of-differences and points-of-parity are two important concepts of brand development and are driven by two differing strategies-inclusion and differentiation.
What are three lessons learned relative to the importance and effectiveness of forecasting market demand? What are three lessons learned relative to the importance and effectiveness of market resear
I plan to market and distribute this product via a set of online as well as traditional methods of marketing as distribution. The product is a unique concept and the company will definitely have a f
Explain how Kodak uses IMC to build brand identity in the marketplace, and provide an example of how this approach has influenced your behavior.
"Recommend strategies to build media relations and generate publicity for the organization chosen." a. List objectives for the PR Campaign b. Identify the organization's publics
How is e-ticketing an example of marketing in the digital age, and what particular marketing issues does it pose to airlines and travel agents?
Market segmentation is an important part of the development of a market strategy. Look at a business, perhaps the one you are employed by, and try to determine how they have segmented the market.