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Research the history of cigarette marketing in the United States. Are there any new restrictions with respect to marketing this product?
Based on your experience and what you learned, should McDonald's continue to run the game each year? What other sales promotions would you recommend for McDonald's?
Problem 1: What role, if any, does the Internet play in market segmentation? Provide at least one specific example and briefly discuss.
What is the comparative market size of the automobile industry in the United States by 2019? (For example, you can use something like the number of passenger car registrations to size the automobile
Based on assigned readings, other readings, or personal experience, discuss the impact of technology on customers (1) how the company introduced the new product to customer (2) ways that added value d
Would you adjust your approach to motivation for those employees who are responsible for marketing the merchandise? If so, how and if not, why not?
Questions: 1. Why is the senior market becoming more attractive? 2. What generational group is powering the growth of seniors?
After about 25 tries he was able to make a buffer run much faster with a new motor and started his own company. Other companies began making competing products. Why have competitors not been able to
Discuss the timing of entry strategies into the market for new products. What assumptions underlie the use of such strategies?
It may seem inevitable that market leaders will find their market share eroded substantially as a result of technological change.
Consumer protection is one of the major reasons used for regulating advertising around the world. What other forces should be monitored for their potential impact on advertising regulation in the As
This vignette describes a failed attempt at marketing and the use of operations management data for a global tire manufacturer.
I need to write a paper on this topic; can you help get me started? The influence of marketing on Alderfer's ERG Theory...
I have data of 2004 forecast sales for each school account and also days allocated that I have to spent at each school. How can I find the solution to this question?
Problem: Could you define the consumer market and briefly describe the elements of a simple model of buying behavior.
For the following question, choose the most appropriate one: Question: The last step in the marketing process often includes:
Give a brief definition of weak competitors, close competitors, distant competitors, well-behaved competitors and disruptive competitors?
A local bus company recently started a campaign to encourage people to increase car pooling or use of public transportation. To assess the effectiveness of a campaign, management wanted to do a surv
Problem: Does market segmentation work in political marketing? How would a politician running for office segment the voters in his or her district?
Which one of the market segmentation criteria is most difficult to identify and measure? Can you please explain the relationship between marketplace diversity and demographics?
You are the marketing manager for a major airline. How would you vary the emphasis among the tools in your promotion mix when designing promotional strategies for:
Please provide brief examples of how I can approach to develop the marketing strategy and tactics for this new service which is McDonalds, and debit transactions
How does Walmart use channels of distribution to support its products or services. Explain the importance of product and place in the development of marketing strategy and tactics in general.
Over the past 5-10 years there has been the increase of Hispanic consumers in the Arizona market. What influences does this bring? What cultural differences might need to be understood?