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1 list the six segments of the general environment give a hypothetical example of a way in which each segment might
1 how are capabilities related to tangible and intangible resources how are these related to core competencies2 what is
1 what are the two basic strategy options for creating a competitive advantage2 explain what is meant by the term focus
situation marty lane worked for a card company specializing in invitations and announcements every day for 25 years he
situation amy wright is the owner of fit wright shoes a manufacturer of footwear located in alice texas her company has
situation jay sorenson of portland oregon created a product called the java jacket which is a patented honeycombed
1 select a product that is manufactured by a small business and look for the likely drivers of its attributes in the
1 visit a local small retailer and ask the manager to describe the firms customer service policies2 working in small
interview the owner of a local small business about the ventures performance outcomes find out what results were
on the website of a small business identify the factors in the external general industry and competitive environment
the electric transportation company sells electrically powered bicycles like the etc express review the information
its never too early to start thinking about where you will get the funding to start your business go to
the editors of inc publish a series of how-to guides on the magazines website at httpwww inccom to help business owners
1 what makes franchising different from other forms of business be specific2 what is the difference between product and
1 identify and describe the parties in the franchising system2 discuss the advantages and limitations of franchising
1 should franchise information provided by a franchisor be discounted why or why not2 do you believe that the uniform
1 evaluate loss of control as a disadvantage of franchising from the franchisors perspective2 what are possible reasons
situation 1ethan moore is a college student in phoenix arizona currently enrolled as an entrepreneurship major at a
situationscott prewitt his brother steven prewitt and his brother-in-law tony mansoor have no experience in the
situationtodd finkle a college professor at a major university in the mid-western united states is passionate about
situationgrowth prospects have never been brighter for this 22-year-old manufacturer of custom-designed skylights which
interview a local owner-manager of a widely recognized retail franchise such as mcdonaldsask him or her to explain the
1 find a franchise advertisement in a recent issue of a business magazine research the franchise and report back to the
1 consult the yellow pages of your local telephone directory for the name of a business broker interview the broker and
everyone has heard about mcdonalds hamburger university but many franchisors offer similar training and lifelong