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1 interview the owner or owners of a local manufacturing business to find out how they view innovation in their market
1 visit a local retail store and observe brand names package designs labels and warranties choose good and bad examples
interview two different types of local retail merchants for example a boutique owner and a manager of a franchise to
country supplyan effective distribution strategyscott mooney built his business for customers like himself he wanted
1 why does average pricing sometimes result in a pricing mistake2 explain the importance of total fixed and variable
1 if a firm has fixed costs of 100000 and variable costs per unit of 1 what is the break-even point in units assuming a
1 if a small business conducts its break-even analysis properly and finds the break-even volume at a price of 10 to be
1 how does an open charge account differ from a revolving charge account2 what is meant by the terms 210 net 30 does it
situationsteve jones is the 35-year-old owner of a highly competitive small business which supplies temporary office
situationtom anderson started his records storage business in the new york metropolitan area in 1991 his
situationpaul bowlin owns and operates a tree removal pruning and spraying business in a metropolitan area with a
1 interview a small business owner regarding his or her pricing strategy try to ascertain whether the strategy being
1 interview the credit manager of a retail store about the benefits and drawbacks of extending credit to customers
go to cleveland-based keycorps website at httpwwwkeycom keycorp is the largest bank-based financial services firm in
nicole miller incthe challenges of pricingbud konheim chief executive officer of nicole miller inc is a
1 describe the parallel relationship that exists between a small business communication and a personal communication2
1 outline a system of prospecting that could be used by a small camera store incorporate all the techniques presented
1 what are some nonfinancial rewards that could be offered to salespeople2 what are the advantages and disadvantages of
1 what are some approaches to advertising on the web2 discuss some recommendations for designing an effective website3
situationthe driving force behind cannon arps new business was several bad experiences with his car-two speeding
situationif people are willing to pay to have groceries delivered to their home why not high-fashion clothing this type
interview the owners of one or more small businesses to determine how they develop their promotional budget classify
1 plan a sales presentation with a classmate roleplaying a potential buyer make the presentation in class ask the other
return to the bank of americas website http wwwbankofamericacom follow the steps outlined in exercise 1 but once at the
glidden point oyster company aga correa amp son hardy boat cruises maine goldpromotion from a distanceat first glance