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Describe the factors which need to be taken into consideration while finding out the advertising budget.
Explain the different methods which are adopted for pre-testing and post-testing of an advertisement. Provide appropriate illustrations to validate your answer.
Distinguish between Above-the-line and Below-the-line advertising media usage.
Describe in brief the various factors considered for the locational preference of a factory.
Describe the relationship between the production planning and marketing function.
Illustrate the meaning of universality of management?
The Career Assignment will be an opportunity to apply some strategy principles to your personal career goals. Students in this class typically graduate during the term they are taking the course. Alth
Illustrate the steps in Media Planning? Explain the Media Scheduling decisions.
Explain the Integrated Marketing Communication as a procedure.
Describe the concept of under-capitalization. Write down some of the risks included in it?
Write down the Euler’s formula for long columns. What is a frame and how are frames categorized?
With the help of a diagram explain the process of creativity as described by David Holt.
Outline the points of difference between the manager and an entrepreneur.
Illustrate in brief the economic responsibility of small business in the society.
Explain how would you avoid the given pitfall of ERP implementation?
Illustrate the meaning of campaign planning?
Illustrate the merits and demerits of percentage-of-sales technique in deciding advertising budget?
In brief describe the significance of market segmentation.
Describe the line and staff organizational relationship with a suitable diagram.
Explain the concept of bilateral ‘mental revolution’ as described by F. W. Taylor.
Sketch a diagram illustrating the matrix organization structure.
Illustrate the significance of organizing as the management function.
Write down in brief regarding the various qualitative methods of forecasting which are used in business.
Write down some of the characteristics of Max Weber's Bureaucratic model.