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Discuss how market research, information systems and big data will help you understand the region better.
Discuss the different market research efforts. Which effort are the best to use in the IMC planning process? Describe how that effort is the best.
Describe the customers you will target for your research and sampling technique you will use. Make sure you are clear how you will use it and why you chose it.
Define de universe of people that could be affected by that issue. Explain why. Provide the necessary background information based on secondary research source.
What are possible ethical implications for the researcher? What should be included in the client/contract agreement to counteract ethical issues?
How should potential respondents be selected for the survey? Should current customers be approached about the survey while they are shopping?
What would be the possible drawbacks associated with the spokesperson you selected? Are there any personal issues that concern you?
Discuss why lean startup techniques of customer discovery are radically different from traditional market research techniques.
Identify at least two major issues that you believe are important for (& relevant to) the automotive industry when briefing your supervisor.
Describe the basic types of research design. Explain the differences between quantitative and qualitative research.
Discuss the phrase let the buyer beware and its relationship to an ethical marketing perspective.
Identify the characteristics of each article that tell you the study is a qualitative research study, and not a quantitative research study.
you will identify each of your hypotheses and discuss whether each is proven or disproven based upon your data analysis.
Discuss ethical issues businesses may face in the market research process. Ethical issues businesses may face in setting the price and promoting the product.
Distinguish between point and interval estimates. Provide an example for each.
When defining the problem, marketing managers must do what? What are the steps of the marketing research process?
Provide a quantitative analysis to determine demand in the segment of the market that your proposed offering will fill.
How does risk aversion affect a stock's required rate of return? Explain the distinction between a stock's price and its intrinsic value.
Compile a short literature review, summarizing the case study's main points, which might be used in this research project.
What questions might you pose to the author of this article? Do you see any ethical implications within this article?
You must research the market and provide a report for the CEO. What is the scope of your research? Write one paragraph describing what you must do?
Who are these consumers, in terms of ages and gender? How many are in the sample?
What are your top three sources of information, and why did you select those sources?
Write a research paper about intro marketing research. What are the problems you foresee in this research and how do you plan to address them?
What role does the L' Oreal stake play for Nestle? Examine the arguments made by Third Point and Nestle on this issue. Whose arguments have greater merit?