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What marketing research did Vivian Callaway execute? What were the critical questions that led her to conduct research and seek expert advice?
What is your dependent and independent variables? What ethical issues were there related to your design and sample choice?
Develop a Marketing Plan. Define the types of marketing research. Analyze potential pricing alternative. Define channel strategy. Design a sale management plan.
Which design provides a measure of the effects of variables not included in the experiment? Explain how it accomplishes this.
Explain the roles of marketing research and its importance in making marketing decisions. What is competitive intelligence (CI)? Discuss how it helps managers.
What is the best platform to promote your blog and why? Thinking about your group's selected blog, would you say it was successful? Why or Why Not?
Explain, in your own words, the relationship between a project network and a project plan. Can a project plan be created without a project network?
As a marketing manager, how does a focus on sustainability inform your tasks and activities? How might sustainability contribute to customer satisfaction?
Analyze the main actors in the microenvironment and the main forces in the macroenvironment for your organization.
Making quality control checks is important in any marketing research? Explain an example of data processing that go wrong if quality checks are not provided.
Which are the steps in developing a sampling plan? Describe them and explain why they are important.
Describe two targets that would be part of your segmentation for this research and justify your choices.
Identify the major challenges should be considered when determining a retail site location
Discuss the three primary roles that salespeople have. Are you especially loyal to any one brand? If so, what is it, and why are you so loyal?
How has market research changed with the introduction of this concept? How do you complement traditional market research tools?
What is primary market research? Describe any four primary market research methods.
Describes the ethical dilemma, relates it to the module concepts and provides insights, recommendations, and/or solutions that address the issues.
What experience does your company have with providing online samples for market research?
You will complete a market analysis for your proposed organization and create a report that can be included within a business plan.
If you were a marketing manager for your company, what kind of research would you do to improve the efficiency of this channel?
Identify at least three types of marketing research that Dunkin used. Fully explain if it is qualitative or quantitative research.
Describe the format of a marketing research report. Describe the effects of measurement on the final research report.
Why is climate change a global concern? What changes are being made or should be made to address air or water pollution in your area?
Create a Network diagram or a low fidelity prototype of your end product. Call out risks (Risk Register) and define your mitigation plan.