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You are about to graduate from college and want a job in marketing research or sales.
How might these factors affect the marketing mix? How might a manager anticipate the impact that these factors might have?
Explain why, according to the authors of your text, the four Ps concept of the marketing mix takes a seller's view of the market, not the buyer's view.
Write the introduction section of your market research proposal.
What changes do you think should be made to try and resolve some of these issues, and how would you go about implementing them?
Do you feel that respondents will be as honest in a face to face interview as they would on an anonymous questionnaire? Why or why not?
Discuss how Facebook is used for market research? Or, discuss the potential business use of Twitter. Search for “How to Use Twitter to Conduct Market Research.
What challenges does Vizio face as it attempts to introduce a new line of products into a mature industry?
What questions do you need to answer and/or data to obtain or analyze before you can decide if you are to recommend that your company.
Discuss the marketing research process, including problem definition, research design, data collection, data analysis and the use of the results.
Identify the consumers who are most likely to buy your product—the primary target market—in terms of (a) their demographic characteristics.
You are currently working for a company called Pierogi’s and More. This company specializes in authentic ethnic European style foods.
Create a personal based on market research for Legos. The persona will be picking a name, occupation, location, education, age, salary, and interests.
Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant
Coors Brewing Company is considering changing the design of the Coors Lite bottle. The new bottle will have a slimmer and taller type of design.
Ranking these qualities in their order of importance to users. Discovering the relative performance of competing companies with respect to the principal.
The internet is the most recent tool that marketers are using to influence consumers. discuss the impact of the internet on the five stages of the CDM process.
Consider a situation where you are working as the marketing executive of a company and currently in a meeting with a client for finalizing a sales deal.
The company is Intel. After researching where does Intel does business, share which 2-4 countries are the most important to the business.
Suppose you want to open a bow tie shop in Washington, D.C. What information would you want to know before funding such a project?
Company ABC, the leader in the market for biscuits has been losing sales on one of its major brands over the past two years.
Charles Walker wants to build a distribution center in Colorado. When you meet him, he shows you the marketing research that guarantees.
When you meet him, he shows you the marketing research that guarantees his new enterprise will be a success?
Do you think these advertisements appeal to a broad or narrow audience? Explain your reasoning.
Which competitive pay policy would you recommend to an employer? Why? Does it depend on circumstances faced by the employer? Which ones?