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question 1i if a local firm wishes to grow internationally describe the alternative strategies availableii what are the major advantages and
question 1i distinguish between global marketing and international marketingii explain the similarities and differences of a free trade area a
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questioncustomer service is an organizations ability to supply their customers wants and needs customers and business managers alike like to talk
question 1select any banking service company that you are familiar with and show how each of the four elements of integrated service management
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many service sector businesses fail because their marketing managers do not have any experience in the marketing of services they often have been
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question 1a what is brand management what are your favourite brands and whyb select two consumer brands of your choice which compete in the same
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a explain with example the concept of anatomy of a productb differentiate between a brand mark and a brand namec draw an appropriate diagram to
question 1altering consumer attitudes is a key strategy consideration for most marketers because consumers attitudes towards a product will
questionconsumers have to constantly make decisions regarding what products or services to buy and where to buy them because the outcomes of such
questionclassical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetitiona
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question 1consumers must constantly make decisions regarding what products or services to buy and where to buy them because the outcomes of such