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Identify a business research project in your own business or locate a business research article in the library. This project should be one that you perceive to be conducted in an ethical manner.
You are interested in creating a competitive advantage for your company (compared to other online retailers) in that you wish to be able to provide to your customers faster shipping than you have been
In this module we are studying consumer behavior. An organization cannot persuade a customer to purchase a product or service without understanding the basics of "how people buy."
Describe how you would handle the decision making process in the following scenario: You and a close family member have decided to open your own retail clothing store.
What is IBM's corporate or multibusiness strategy for the twenty-first century, and how is it different from its long-standing strategy?
What factors and practices do you believe are important in explaining the failure of the MMC from a HRM perspective. What HRM strategies will you recommend for this organization? and why have you
What are some of the obvious goals of an annual report? What other functions can an annual report fulfill? What components or information in an annual report would give you confidence in investing in
What are the main advantages of this sort of interactive media? What other ‘social media’ ideas could Burger King use to keep the conversation going with its target audience?
How can a company overcome the limitations of being in a fragmented industry?
How can BP prove to its stakeholders that it is serious about social responsibility, sustainability, and ethics and that its efforts are not just a public relations ploy?
Discuss the role that product demand played in pricing the iPhone. How did this demand influence Apple’sdecision to price it high in the beginning and then lower it two months later?
How important has Minute Clinic’s place (distribution) strategy been to the company’s success? Which elements does minute Clinic focus on with its marketing mix? Why?
What types of decisions do you think networks are making when they utilize Neilsen’s research? What about advertising agencies?
Why might a potential customer prefer to shop using the internet channel, and what are the marketer's opportunities in meeting the needs of this customer?
Given the nature of Skilled Care’s operations and the challenges it faces, discuss how a total quality approach can help the company meet these challenges and improve its ability to provide the
Choose an effective modification program to test your hypothesis for your hypothetical experiment - such as a token economy, lottery, or positive reinforcement - and discuss how you would implement yo
Are the ethical issues Wal-Mart faces really different from other large retailers?Wal-Mart officials have stated that they don’t feel women are interested in management positions at the company.
What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Answer these same questions for USAToday.c
What are a few elements of purchasing an existing business that are negotiable with the seller? What are some of the advantages and disadvantages of purchasing an existing business?
Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investm
Costs and Profits from having these Strategic Collaborations. Challenges faced because of the difficulty of applying it (expensive, time consuming, requires commitment). Ethical Issues and h
This research will compare and contrast the negative and positive components of inclusion classes for special education programs.Your Research Proposal must include an introduction containing an abstr
Describe the target audience for the product. Include customer demographics and purchase behavior. Explain the media habits of this audience. During what time slot would you try to reach this audience
What are the major challenges that face today’s hospital from every different angle and perspective that you can think of? Once you have defined these challenges and hopefully mention all those
Why should personal bankruptcy be the choice of last resort? Your two to three page paper should focus on selecting the most relevant factors to consider in a personal bankruptcy, while organizing you