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How have the Internet, intranets, and extranets affected the types and uses of data resources available to business professionals? What other database trends are also affecting data resource managemen
Describe differences in how McDonald’s should handle information and planning for (1) regular food items, (2) non food items like wrappers or napkins, (3) promotional or one-time items like Happ
How many companies or products and services can you recognize just from their logos? Find a logo with which you are unfamiliar. How does it communicate the image of the company or other organization t
Draw an information systems (IS) model. Fill in your diagram with the information about people, hardware, software and other resources from this exercise.
How can a company use change management to minimize resistance and maximize the acceptance of change in business and technology? Give several examples, you may use personal experiences. Respond to at
Based on the opportunities and threats you see in the environment, where do you stand in terms of your ability to attend graduate school, get a job, begin a career, or change careers?
What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?
Find a recent news article about an organization that changed its marketing strategy. What were the reasons for change? How did the organization approach the development and implementation of the new
“Process engineering” is the design of business process to achieve competitive advantage in cost, quality, speed, and service. Which of these advantages were driving the development of the
Analyze the development of tort law from the concept and degree of negligence to the application of the law to strict / product liability. Evaluate the success of tort law in providing solutions to 21
Focus on what Andi Mann in the case calls “tribal knowledge”. What do you think is meant by that, and why is it so important to this process? What strategies would you suggest for companie
What is the key to customer retention and what is the zone of tolerance? What are a few of the methods for measuring customer satisfaction?
Why would an employee with 12 years seniority in the paint section most likely get promoted over an employee with 10 years seniority in the electrical section when a new electrical job became open?&nb
Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain.
Describe the factors which have been identified that will influence the way people react to jobs that have high levels of the task characteristics.
Identify two key components of service system quality. Explain why these components are particularly important to service system quality (when compared to manufacturing system quality).
Discuss the primary reasons why firms that focus on fairness to stakeholders (i.e., customers) are more likely to be seen as ethical as those that do not.
Choose an organization delivering goods and/or services globally. Provide a background of the organization and fully describe six components of the organization's supply chain.
We currently operate in a business environment driven by technology and trade agreements that provide companies access to multiple environments. The marketing discipline has been forced to evolve and
Summarize the company's marketing mix based on one or several of the following elements crucial to marketing management as discussed in the first three chapters of your Marketing Management text.