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Describe the current state of the airline industry and analyze what an airline can do to be successful in the current industry climate.
Describe the four main strategic orientations of global firms. Research and provide industry or organizational examples for each orientation. Respond to at least two of your fellow classmates’
Identify one environmental law that is relevant to your past, current, or future employer. Apply that law to a business situation created by that employer.
Why is strategic management a reiterative process? What changes in an environment could impact change in strategy? Give an example (not from the text) of a real-life example to support your discussi
Consider the age of persons in the class mentioned in the previous question. What suggestions would you make to the instructor or trainer as to how to better teach the course given the generations r
What factors do you think were involved in Boeing's decision to outsource training and development initiatives? Why do you think that they chose this particular organization? What do they gain from
Develop a hypothesis for a problem at a local business (for example: high employee turnover). Determine if your hypothesis has adequacy for its purpose, is testable and better than its rivals.
From the simulation, outline three (3) ideas that Achilles’ public relations campaign could use in order to counter the false allegation that the company is involved in using exotic leathers i
Now that you have selected a product or service, get the ball rolling and begin your marketing campaign. Since you are a new company, you need to develop a name for your company before you start the
Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix.
Summarizes your background and what makes you unique in a 1-paragraph elevator pitch.Identifies 3 to 4 companies you want to work for, and an explanation as to why?
How will you deliver your product? Marketing channels and decisions relating to how you deliver your product are just as important to an organization as pricing and product decisions.
The corruption perceptions index (CPI) is a comparative assessment of integrity performance for a variety of countries.
Students will take on the role of a consultant hired by senior management to assist in the development of a strategic plan.
Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created.
The advantage of the in-house advertising departments is that the employees are part of the company's organization and are well versed in its mission and vision.
Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing ma
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market
Robert Nardelli was heavily criticized for his leadership style and methods he used during his tenure as CEO of Home Depot.
Analyze the role of U.S. pharmaceutical companies in the health care industry, and give your opinion on whether or not you believe the protocols used in their business transactions falls under moral
Marketing is a dynamic and exciting science. This course was designed to give you an opportunity to experience an overview of the many disciplines/ areas of this science.
How can database marketing help an organization improve its relationship marketing? What databases do you think you‘re in? How do you think you got there? What if you woke up one morning to fi
Long-term government bonds underperformed large corporate stocks.Small-company stocks underperformed large-company stocks.Inflation exceeded the rate of return on U.S. Treasury bills.U.S. Treasury
Discuss the important elements in developing a strategic plan. In your opinion, describe how strategic planning and policy formulation benefit public organizations.