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The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question.
In describing your core strategy, refer to the four P’s of marketing. As a reminder, product, price, place, and promotion constitute the marketing mix—the group of variables that a marke
You have been approached by the CEO of your bank to start investigating the issues involved in expanding what right now is just a domestic bank to an international one.
Explain how the degree of involvement impacts the purchase process decision; include what your degree of involvement was for the product in the previous step.
What is integrated marketing communications and did the advertising campaign which you analyzed incorporate the elements of integrated marketing communications? Why or why not?
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market
Create the Positioning and Branding portion of the Marketing Communications Plan using the business and information presented in the Case Study.
Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your st
What is the difference between a vision and a mission? Where have you seen misleading organizational mission, vision, and values statements? How did that affect the organization?
Segmentation: Describe how you may group possible customers through the segmentation variables that apply to your possible target markets. Provide at least 3 segmentations.
Select an organization from the United States that conducts business in countries other than the U. S., and assess the impact of global public relations on buyer behavio.
A SWOT analysis is a strategy planning tool that examines both internal and external environments for factors and trends that should shape planning and operations over the next five years.
When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or uneth
What recommendations do you have for the marketing mix? For example, should the advertising be changed or should the product be distributed differentl.
Select appropriate distribution channels for your service and address costs in terms of placement, shipping, and middlemen in DOMESTIC VIOLENCE.
Where social media efforts were not successful, what would be your exit plan or exit strategy? Why? How? How long should you wait to know if your efforts are successful?
Analyze the influence of global economic interdependence and the effect of trade practices and agreements. Examine the importance of demographics and physical infrastructure.
Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have
Identify a restaurant in your neighborhood and identify its catchment area. How many potential guests live and work in the catchment area?
Include a timetable for completion of each component of your strategy.Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths
To have such sustained success across brands, P&G has to have a disciplined marketing strategy. The brands have a specific target market with a robust marketing mix.
Based on diagnosis identify a suitable intervention or set of interventions which you consider appropriate in tackling the problems identified.
Each student will create a Blog to post their observations of marketing strategies and tactics weekly. These can be current marketing events that you have read about or observed in your professional
Imagine that you are the consultant from the case study. Speculate on three (3) strategies that you could employ to get the executives to understand your point of view and thus support your project