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Determine ways to achieve economies of scope by leveraging assets and capabilities across business units.
Conduct a macro-environment analysis for the entire industry within which the firm (or SBU) operates. You should use the analytical framework provided in the textbook.
Explain all four elements of marketing mix (product, place, price, and promotion).
Mazda has been selling cars and trucks in the highly competitive U.S. market for more than three decades. The company's various models have always received high marks from consumers in areas such as
List and describe the eight value features for your product. Select four (4) value features which you will use in your product description. Your description should be no longer than the paragraph (4
Using Porter's diamond framework for national competitiveness, describe the success of software industry in India. How do the four factors in Porter's diamond discuss the success of this industry over
Explain in detail the effects the Environment will have on success and/or failure of your product. Determine one THREAT, and the corresponding OPPORTUNITY or RESPONSE you've to that threat. Complet
A mailing of 100,000 pieces with a total promotion cost of $50,000 generated $180,000 net sales. The average order size was $60 and each order contributed $25 to promotion costs after paying f
Expand on consumer profile you developed in previous assessment activity by identifying and describing influences and/or reasons which might impact on buying decision-making behaviour. To include:
Plexet is a mid-sized manufacturing firm located in Auckland, New Zealand. The company produces a range of plastic containers that includes their flagship product range, Goodseal.
Choose one of Apple's competitors for mobile devices (phones, tablets, tec.): Samsung, Sony or Lenovo. You will research what you can about chosen company and its value chain.
Briefly explain and define the organization. Conduct an analysis of culture at this organization, using OCP typology.
The channel captain is the channel level with most power in the Supply Chain and as such has great deal of influence on distribution. How is an online member of Supply Chain affected by this positi
Analyze the Marketing Mix (Price, Product, Placement and Promotion) and its role in marketing. Explain how the Four P's are utilized to target markets.
Why do services pose unique challenges to marketers? How significant are customer expectations in regard to managing and maintaining service quality?
Determine the marketing goals in terms of target market you selected, and explain the manner in which you would use marketing mix to reach that target market.
Your large firm is about to change to a customer-centered organization structure, in which employees who have rarely had customer contact will now likely significantly influence customer satisfactio
You plan to conduct survey using unrestricted sampling. What subjective decisions should you make? Explain the differences between probability sample and nonprobability sample.
Explain what special problems do open-ended questions have? How can these be minimized? In what situations are open-ended questions most useful?
Below is a Likert-type scale that might be used to describe your opinion of educational degree program in which you're enrolled. There're five response categories: Strongly Agree, Agree, Neither Agr
You're working on consumer perception study of four brands of bicycles. You will need to develop measurement questions and scales to accomplish tasks listed below.
One of the problems in developing rating scales is choice of response terms to use. Below are samples of some widely employed scaling codes. Do you see any problems with them?
You receive the results of paired-comparison preference test of four soft drinks from sample of 200 persons. The results are given:
An investigative question in your employee satisfaction study seeks to evaluate employee "job involvement." Make a measurement question which uses following scales:
Discuss the relative merits of and problems with: Rating and ranking scales.