Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Active Tutors
Asked Questions
Answered Questions
Why would an organizational buyer want to get competitive bids? Determine and discuss two situations when competitive bidding cannot be used.
Explain hierarchy of needs? Give examples of one or more products which enable you to satisfy each of four levels of need. Your response should be at least 300 words in length.
As the owner of a women's clothing store, Karen Montenegro has an income of $75,000. Last year she went to Italy and spent an additional $4,000. What was Karen's discretionary income last year?
Which of the following statements regarding reinforcement DESCRIBES the learning process?
Which of the following statements is TRUE with regard to retail buying?
Economists' economic-buyer theory assumes that:
Provide three examples when advertising to intermediaries might be necessary? Explain the objective(s) of such advertising?
What is an example of a marketing mix which has high price level but you see it as having good value? Discuss in detail what makes it good value.
Pricing objectives should flow from, and fit in with:
Jackson Motors, Inc. normally sells its electric motors to all buyers for $100. But, a competitor offered to sell similar motors to one of Jackson Motors' biggest customers for only $80 and Jackson
When considering the advertising medium of magazine, which of following advantages and disadvantages apply?
Explain two examples of low-cost push approaches and two examples of low-cost pull approaches that will effectively promote this product? Explain in detail.
What strategy decisions are needed in personal selling area? Why should the marketing manager make such strategy decisions?
Critically discuss some ethical concerns raised by direct-response methods?
Product innovation and marketing are only enduring competitive advantage companies can employ to survive and thrive in marketplace.
Your company has developed the new educational electronic game. Your target market is 4-6 year old children. What research techniques would you use to test this product concept?
Should a marketing manager or a business refuse to produce an "energy-gobbling" appliance that some consumers are demanding?
Why do many department stores seek a markup of about 30% when some discount houses operate on a 20% markup? Identify and explain at least three reasons.
Read and review readings and suggestions for making effective presentations. Read scenario above and create a presentation wherein you do the following:
Choose an existing business that has recently launched new product. You might also use your own company. Suggest how the organization's marketing strategy has benefited new product's offering.
One of the cornerstones of adult learning theory is that adults learn best when they can apply what they are learning, rather than by rote memorization or the simple recalling of facts and figures.
Choose an existing business that is dealing with, or has recently dealt with, negative public relations situation involving business ethics. You might also use your own company.
List and explain the three components of organizational justice. Discuss Bass's theory of transformational and transactional leadership.
Costs, break-even, financial planning and budgeting. This week, we will focus on the financial information for your business, product/service/information or idea.
Please prepare a description of the marketing and competitive strategy for the business/product/service/idea for your final project.