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1. Explain the causal effects of certain policies or programs as suggested by Divakaruni, Fishman, Saukko or Erlich in their respective essays on the economy and the environment. You can write an es
Select an organisation or a brand, analyse its current Marketing Communications and Suggest a New Marketing Communication Strategy and Tactics.
Conduct a marketing analysis of your selected industry and should address each of the following areas:
Select 8 countries (one each from the following: high-income OECD country; high-income non-OECD country; a country in Latin America and the Caribbean; a country in South Asia; a country in Sub-Sahar
1- The differences between domestic and international marketing. 2- Why international marketing managers may wish to standardize the marketing mix.( Standardize,Adapt, or Formulate Anew?, Product S
Is the National Healthcare System in the UK a public good? Explain why yes or why not. What are the consequences?
Target market: Who should be the target market in the U.S.? What variables will be used to select the target market?
Select a specific global market or country, and develop a Global Marketing Operations Plan. The plan will be based on information from primary and public secondary sources, company web sites, as wel
Outline a plan that will assess the effectiveness of the market structure for the company’s operations. Note: In Assignment, the assumption was that the market structure [or selling environmen
Write an essay to discuss the roles of leadership that are relevant to corporate greening in ensuring corporate sustainability.
The authors in our final unit discuss a variety of media, and each author offers insight into the often complex relationships between learning and popular entertainment.
International marketing takes place when the marketer explores markets outside the national boundaries of the domestic market. While the marketing environment may be different some adjustments may h
Choose another foreign country. How would you manage this company’s expansion into its market? Consider the challenges and opportunities afforded a transnational organization’s operation
1) what research would you want to see to ensure that their product/service is desirable in the target market, 2) what are some of the pro forma measurables they would need to produce to prove the fin
1) We had been appointed to a company, SK Jewellery (Singapore). 2) Assume the CEO has decided upon a global strategy to market and sell the product in China.
Devise, plan, and utilise integrated approaches leading to the development and presentation of marketing plan(s) and marketing management decisions which incorporate the appropriate integration of
Do producers and consumers have easy access to information on prices in this industry? Is it easy for buyers and sellers to find one another or is it costly to the buyers and sellers to make arrange
Develop the complete marketing mix that fully describes the four Ps for your new productproduct, promotion, place, and price. You will need to conduct a survey of Chabot students to test out your id
A marketing manager is offered inside information on a competitor's marketing plans by a disgruntled employee. However, the mole expects something in return.
What are the differences between organisational buying behaviour and consumer buying behaviour? Use examples to illustrate and support your answer
Explain the marketing concept and discuss what it means for an organisation to have a marketing orientation, using examples throughout to illustrate your answer.
Economists tell us that trade restriction is a bad thing. Not so. Look at the histories of Japan and South Korea. These countries actually protected their markets and industries with strong go
Consider the statement:’business-to-business marketing is managerially as well as conceptually/theoretically very different from business-to-consumer marketing’.Critique this statement,
Evaluate the performance of any two technical trading rules (e.g. MAC-O and TRB-O .. etc) using any market data for any recent period. (One excellent source of data on stock market performance is Ya
Onward to the next project: Outputs of Whole Foods Market. As I indicated before, this is a follow-up using the Nadler-Tushman Congruence Model.