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1 distinguish between marketing pr and corporate pr explain using examples why the techniques used at both levels might
1 creative strategy is part of lsquohow do we get there discuss broadly the difference between rational and emotional
1 media strategy is also part of lsquohow do we get there explain why you agree or disagree that a firm understanding
1 discuss the logic behind pre- concurrent and post-testing within the marketing communications arena using examples to
1 discuss the notion that advertising can be said to shape society or merely reflect societal mores2 lsquoadvertising
1 explain the characteristics that distinguish advertising from other elements of the marketing communications mix in
1 return on customer investment is more important a measure than the effects of communication on behaviour explain what
1 brand values and proposition are fundamental to advertising explain the role if any advertising might have in this
1 explain the link between mission vision and branding in the context of a major consumer brand such as levi2 explain
identify the important attributes for your chosen product and select two key variables for your perceptual mapprepare a
1 discuss the kinds of creative appeals that are available to communicators consider the usefulness of combining
1 creative decisions may include use of the source as part of the creative effort explain why this might be so and
1 distinguish between the advertoral and infomercial using examples to illustrate explain the advantages and
1 explain the terms reach frequency and weight in the media-planning context explain what a grp is and illustrate this
1 briefly explain the standardizationadaptation debate as applied to marketing and corporate communications explain in
assignmentwhat is the marketing mix in your own words not a direct quote for the book1discuss how conducting a swot
1 explain the relationship between branding and communication at the international level using examples to illustrate2
1 discuss the importance for managers of having some form of target market classification system rather than relying on
1 differentiate between ordinary and subliminal advertising using examples to illustrate2 compare and contrast the
1 outline the major reasons why dealership involvement was important to audis programme2 there are a number of
1 discuss the logic behind pre- concurrent and post-testing within personal communication and customer care2 comment on
1 outline the kinds of research typical to sales promotion campaigns2 discuss pr in relation to research and in
1 highlight the benefits of the internet in terms of branding and relationships illustrating with pertinent examples2
1 discuss the importance of the lsquoelectronic frontier in terms of technological change2 assess the impact of the
1 explain in broad terms the strategic options available to marketers regarding advertising on the internet discuss in