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constructing effective business messages -select a product or service for this assignment in which you believe your
1 distinguish between advertising and pr in terms of control discuss using examples the very different qualities pr has
1 explain where pr fits in the marketing communications scheme of things provide in your answer at least two examples
1 lsquothe pr transfer process as advocated by jefkins is a simple but effective guideline for use by the pr
1 explain why an organization might use the colours red blue or green in its identity using examples to illustrate
1 distinguish between marketing sponsorship and corporate sponsorship explain using examples why the techniques used at
1 discuss how sponsorship works in theory using examples to illustrate2 comment on the notion that sponsorship is
1 explain the concept of television programming sponsorship choose an example of such sponsorship to illustrate why an
1 explain why you agree or disagree with the contention that the apic-type model is useful as a framework for pr
1 the planning stage of a dsm involves consideration of lsquowhere do we want to go having already established targets
1 media strategy is also part of lsquohow do we get there discuss the key media characteristics for this sort of
1 discuss the logic behind pre- concurrent and post-testing within the context of crisis management2 comment on the
1 media strategy is also part of lsquohow do we get there discuss the key media characteristics for this case2 there
1 discuss the changing dynamic role of sales promotion within the integrated communications mix and qualify this with
1 added value is key to understanding how sales promotions should work illustrate the role of creativity in providing
1 explain and explore the various types of promotion available to marketers both consumer and trade choose one such
1 consider how sales promotions are implemented discuss this using a campaign of your choice2 discuss evaluation of
1 outline the rationale behind co-operative marketing in terms of relationships between manufacturers and middlemen
1 explain the difference between direct and database marketing using examples to illustrate2 outline the factors have
1 explain the key role incentives play in direct response advertising and provide examples to illustrate2 explain the
1 outline the disadvantages and advantages of each medium used with direct marketing techniques2 explain how database
1 explain why you agree or disagree with the contention that the apic-type model is useful as a framework for direct
1 creative strategy is part of lsquohow do we get there discuss the different creative approaches to direct marketing
1 discuss the logic behind pre- concurrent and post-testing within this case2 comment on the idea of direct marketing