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1 what is the long tail what implications does this have for market segmentation2 review the key products and services
assignment global marketing and communicationinstructions on assessmentthe individual assignment is based on the
swot analysiscontinue with the case study you chosewrite a 3-5 page paperanalysis on your chosen case study where you
1 what role does direct marketing have in a global companys promotion mix name three companies that have successfully
europe is famous as a source for fine leather goods such as handbags and shoes each year consumers in europe buy 25
1 what are the advantages and disadvantages of using licensing as a market entry tool give examples of companies from
1 what are keiretsu how does this form of industrial structure affect companies that compete with japan or that are
starbucks has also been successful in other european countries including the united kingdom and ireland this success
i n 2008 tata motors paid the ford motor company 23 billion for uk-based automakers land rover and jaguar the deal came
international marketingread these articles which i gave in attachments and answer the following questions is a well
1 what criteria should global marketers consider when making product design decisions2 how can buyer attitudes about a
1 what are the basic factors that affect price in any market what considerations enter into the pricing decision2
1 why do price differences in world markets often lead to gray marketing2 what is dumping why was dumping such an
the walt disney company home to mickey mouse donald duck and other iconic characters has a stellar reputation in many
you are an american traveling on business in the middle eastas you are leaving country x the passport control officer
1 explain how information technology puts powerful tools in the hands of global marketers2 assume that you have been
1 describe some of the analytical techniques used by global marketers when is it appropriate to use each technique2
as pain from the economic crisis spread around the globe policymakers set about devising strategies to prevent a global
1 export motives can be classified as reactive or proactive give examples of each group of export motives how would you
1 what are the basic goals of marketing are these goals relevant to global marketing2 what is meant by global
a local health club is running a promotional campaign that promises you can lose an inch a month off your waist if you
marketing apples ipod music to your earswhether it starts with a dream an idea or a thought the road to marketing
ford motor company owns several brands ford lincoln mercury mazda volvo jaguar land rover and aston martinwithin each
1 identify a specific company that has recently introduced a new brand extension to the marketplace discuss whether you
1 some people think that a product should be considered new only if it is completely new to the market and has never