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1 do you think that cultural differences between nations are more or less important than cultural variations within
1 the focus of this chapter has mainly been the influence of culture on international marketing strategies try also to
1 what are the advantages and disadvantages of an opportunistic selection of international markets2 what are the
read the case study then answer 2 questionsee the cause the power of the brand 3 page the
marketing manageras a marketing manager for a discount retail store in brooklyn you have been asked to evaluate a
projecti will need 1-2 page memo excluding title page and referencemichelle has asked you to send her a memo that
1 choose one of the ads featured in this book and identify its page number what are the objectives of this ad does the
bernards a local furniture company target markets college students with apartments and households of young people
1 suppose now that lexus is planning a sales promotion campaign to augment its advertising campaign for the new line of
imagine that you have just been hired by a construction supply company as a salesperson you are asked what you think
some argue that retailers can be eliminated from the distribution channel because they only add costs to the final
1 how does staplescom or officedepotcom provide value to their customers beyond the physical products that they sell
you can purchase apparel at a discount store specialty store category specialist off-price retailer department store or
staples incstaples operates in the highly competitive 240 billion office products market which historically has been
suppose heinz has just come out with a new product called samores-crunchy peanut butter with chocolate chips and graham
fujitsu general america incfujitsu general america inc is a subsidiary of fujitsu general limited which is
for each of the following consumer products identify the type of vertical marketing system used and justify your
1 how do pricing strategies vary across markets that are characterized by monopolistic oligopolistic and pure
1 distinguish between internal and external validity what are the implications of external validity for international
debate on globalizationglobalization seems inevitable but it is not without controversy the debate on globalization
1 describe the ways in which foreign exchange fluctuations affect a trade b investments c tourism2 why is political
1 how can the change of major political goals in a country have an impact on the potential for success of an
1 export motives can be classified as reactive or proactive give examples of each group of export motives how would you
toms shoestoms shoes wwwtomsshoescom was founded in 2006 on a simple premise with every pair you purchase toms will
each answer should be about a paragraph long do not copy your answers from the web the text book etc in other words