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The paper must include : executive summary; product description and desired brand image; target market (buyer motivations, demographics & psychographics); overall marketing strategy(positioning
Discuss the new product development process.Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be pl
Identify and describe the categories of a Promotional mix (Marketing communications mix). Define Integrated Marketing Communications. Many companies are adopting the integrated marketing communicati
In two sentences: (a) what were the authors trying to find out; and (b) what conclusions did they reach?(2) Identify the research design.What measures/scales were used and why?
This discussion focuses on the importance of branding. As Winer (2012) suggests, if you are dissatisfied with the present position, the brand needs to be repositioned and the value proposition may n
How would you address Sara's concern about the level of privacy in an online versus off-line database?What are ways in which she might be able to use the database for better understanding consumer b
Under what circumstances would it be useful to find evidence that refutes a hypothesis as to find evidence that supports it? Give an example. To go further, can you imagine research that starts with
Understand how short-term objectives are used in strategy implementation.· Identify and apply the qualities of good short-term objectives to your own experiences.
You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 US
What are the shared marketing fundamentals between the traditional marketing approach and e-marketing applications from the 3 primary strategic marketing dimensions?
In your quest to encourage innovation and entrepreneurial behavior in the medium sized medical equipment company you founded five years ago, you see the need to develop specific measures of performa
In an essay of 500-750 words, identify and describe a humanitarian cause that interests you. Outline components of a marketing strategy that you could use to bring awareness to your cause as well as
For your second paper you are to consider a particular situation, namely, that of direct-to-consumer drug advertising/marketing. You are to decide if direct-to-consumer advertising/marketing of phar
Fair & Lovely, a branded product of Hindustan Unilever Ltd (HUL - formerly called Hindustan Lever), is toutedas a cosmetic that lightens skin colour.
Describe a job or careers in marketing that interest you. (Market Research) Describe two jobs in your field that interest you. Describe how in that role you may also act as a part-time marketer. (Re
Find and share an example of a nationally advertised product which utilizes puffery. Do you think this campaign utilizes what are arguably false statements of fact
You are the CEO of a small chain of women's clothing stores. You notice that your total sales are beginning to dwindle as other clothing stores are opening close by. Not only do the other stores hav
Write a 3-5 page paper on "The Factors Effecting the Location of Manufacturing and Warehousing Facilities." PLEASE see attached research paper requirements before starting.
identify at least one marketing concept from "How Russell Stover Won the Valentines Chocolate War" article written by Claire Suddath for Bloomberg Business
You've been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?
Outline the major influences on business buyers. Why is it important for the business-to-business buyer to understand these major influences?
Who are a bank's retail and community customers? What problems do these consumers have with banks? How can a marketing orientation improve the marketing of bank services?
Much Internet advertising is priced based on click-through activity. A prospect is shown an ad on a host website based on search words he or she might have entered in a search engine such as Google
Evaluate the value afforded by Lehmann and Winer's Level of Competition Model as an instrument for engendering the accurate identification and understanding of competition within the health care ind
Evaluate the value of Michael Porter's Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations