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Describe the motivation(s) being targeted in the ad. Also consider which motivations aren't being targeted.Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incen
Describe the authority structure of the plan's implementation. This must describe who is responsible for implementing the plan. Include a description of each role involved in the plan:
Identify five traditional organizational structures and the pros and cons of each. Explain why organizations of the future need to be ambidextrous learning organizations.
Executive Summary for JcPenney,The buying process of an online consumer product or service from the marketer's point of view using the five stages of the buying decision process.
In a 4 minutes-long video, the discussion panel talks about Apple's product pipeline and whether the company needs to create something new, rather than to update/upgrade existing products.
Discuss how you would use e-business to support and enhance your chosen channel. Be specific as to what you would do and how you would do it; support your analysis with data.
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the Online Library, you will research the various
Identify ethical issues and laws relating to promotion.. Describe the types of ethical issues pertaining to promotion. Discuss the legal responsibilities pertaining to promotion.
Perform a Personal SWOT analysis using the Personal SWOT analysis template.Transform your weaknesses into strengths and provide at least two items to work from for your Outcome List. Include the ben
Using the Waters Bottling Companyin , continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete i
What is the history of the firm, including sales, profits, and organizational philosophies?• What is the nature of the firm and its current situation?• What are the firm's resources (financi
Analyze the external environment,Select a health care provider organization in the local community (or nationally), preferably a hospital, a physician group practice, or even a nursing home chain.
Choose a brand that you like or are familiar with. Identify and explain the elements of its "promotional mix". Do you think all the elements are integrated, resulting in an "IMC" campaign, or do you
Develop a list of attitudes towards three brands that you have had experience with. Have your attitudes changed over time? Respond to at least two of your classmates' postings.
Companies around the globe are using social media to connect with their customers.Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:
Visit the websites of any three state or federal administrative agencies: Occupational Safety and Health Administration (OSHA), Federal Communication Commission (FCC), Securities and Exchange Commi
How does your job affect your general lifestyle? The job improves my lifestyle, it provides me money that improves the quality of my life. To be effective in this career field, which skills
Provide a detailed description of your company. The description should include, at a minimum, the company's name, its history, founders, business purpose, and mission.
Use the Internet to locate one online advertisement that appeals to you. Save one image of the advertisement and upload it to the discussion. Underneath the ad, please describe the target mar
Imagine that you are launching a new clothing line. Create a name for your line. Describe the types of businesses that you would market your clothing line to and explain why. Additionally, create th
Discuss opportunities for innovation and entrepreneurship in emerging global markets, particularly those with a growing middle class, or those where harsh economic conditions dictate the need for in
Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors? Think about the products/services offered or t
Journal of Marketing(2) Journal of Marketing Management(3) Journal of the Academy of Marketing Science(4) Journal of Marketing Research(5) Marketing Science
What is the meaning of "green marketing"? Give one example of a green product.3. Explain the difference between a product and a service. Give an example of each.
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you j