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question what are the benefits of concentrated marketing concentrated marketing can allow a firm to focus on a single
question explain the difference between undifferentiated and differentiated marketing strategies undifferentiated
question why is forecasting important to market segmentation forecasting is important because it can define a
question identify the essential components of a market a market consists of people and organizations with the necessary
question outline the role of market segmentation in developing a marketing strategy market segmentation is the process
question explain the geographic approach to the segmentation of consumer markets geographic segmentation divides the
question 1 discuss the demographic approach to segmenting consumer markets demographic segmentation classifies the
question summarize the types of positioning strategies and explain the reasons for positioning and repositioning
question 1 define target market a target market is the specific segment of consumers most likely to purchase a
question distinguish between a consumer product and a business product a consumer product is purchased by the ultimate
question describe the role of market segmentation the role of market segmentation is to identify the factors that
question identify the four criteria for effective segmentation the four criteria for effective segmentation are1 the
question 1 give an example of a market segment that meets these criteria examples might include women teenagers
question what are the five main categories for classifying urban data the five categories are core based statistical
question 1 what is demographic segmentation demographic segmentation defines consumer groups according to demographic
question 1 what is psychographic segmentation psychographic segmentation divides a population into groups with similar
question 1 list the three approaches to product-related segmentation the three approaches are segmenting by benefits
question identify the four stages of market segmentation the four stages are developing user profiles forecasting the
question distinguish between an mis and an mdss a marketing information system mis is a planned computer-based system
question what is data mining data mining is the process of searching through huge consumer information files or data
question describe the process of collecting business and competitive intelligence business intelligence is the process
question describe the jury of executive opinion the jury of executive opinion combines and averages the outlooks of top
question what is the delphi technique the delphi technique solicits opinions from several people but also includes
question how does the exponential smoothing technique forecast sales exponential smoothing weighs each years sales data
question working alone or with a partner choose a new-product idea or a variation on an existing product that you think