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question 1 why is follow-up important to the sales effort follow-up allows the salesperson to reinforce the customers
question define span of control span of control refers to the number of sales representatives who report to first-level
question 1 define sales promotion sales promotion includes marketing activities other than personal selling advertising
question 1 what is team selling describe a situation in which you think it would be effective2 why is it important for
question 1 what is the role of a sales incentive2 suppose you are hired as a salesperson for a firm that offers prep
question 1 what is trade promotion what are its objectives2 cross-selling can be an effective way for a firm to expand
question describe the four sales channels over-the-counter retail selling takes place in a retail location and usually
question describe the major trends in personal selling companies are turning to relationship selling consultative
question identify and briefly describe the three basic sales tasks order processing is the routine handling of an order
question identify the seven basic functions of a sales manager a sales manager links the sales force to other aspects
question explain the role of ethical behavior in personal selling ethical behavior is vital to building positive
question describe the role of sales promotion in the promotional mix and identify the different types of sales
question 1 what makes a successful celebrity testimonial successful celebrity ads feature figures who are credible
question 1 what is an advertising campaign an advertising campaign is a series of different but related ads that use a
question 1 what are some common emotional appeals used in advertising advertisers often focus on making emotional
question 1 what types of products are banned from advertising on television tobacco goods such as cigarettes cigars and
question define media scheduling and identify the most important factors influencing the scheduling decision media
question distinguish between marketing public relations and no marketing public relations marketing public relations
question what is publicity publicity is no personal stimulation of demand for a good service place idea person or
question distinguish between media research and message research media research assesses how well a particular medium
question 1 identify and describe the different advertising media which are on the rise which are facing possible
question describe the process of creating an advertisement an advertisement evolves from pinpointing goals such as
question identify the major types of advertising appeals and discuss their uses sometimes emotional appeals to fear
question explain the roles of cross-promotion public relations publicity and ethics in an organizations promotional
question explain how marketers assess promotional effectiveness the effectiveness of advertising can be measured by