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contribution margina common of a firms profitability and performance this is a calculation of how much a firms revenues exceed its variable costs
contingency approach industrial behavior relies on a contingency approach to management in both theory and practice two people can act another way
consumption functiona function capturing the dependent relationship between customer spending and income where changes in customer spending
confidentiality agreementa legal contract protecting the rights of a business in cases where organizations or trade secrets or other confidential
conditioningclassical conditioning is about education a conditioned reply this response is built by associating a conditioned stimulus with an
components of a competitor analysisa framework builds by michael porter to back managers in completing a successful and informative assessment of
competitive strategy formation ofa framework builds by michael porter that gives a spatial present of the 5 major factors governing the development
community relationsthis is a sub function of commercial communication that focuses on the relationship between a company and its community the
communication stylethe act of communicating a message can be divided into four separate styles as adapted from the company theorists tannenbaum and
communication channelscommunication channels are the basic physical terms by which you communicate your message to your future audience eg memos
common stockcertificates that present ownership to corporation usually mature stock shareholders have the right to vote for the election of
commoditya commodity is an extremely standardized product such as gold or corncommand processthe use of middle authority usually in the form of
cold callthis refers to selling techniques in which a salesperson approaches clients with little or no cautioncollateralan asset recognized as
cohesiveness or cohesionthe technical classification of cohesiveness is a common of the degree to which group members are attracted to each other and
cognitive dissonancein the late 1950s leon festinger proposed the theory of cognitive dissonance which is the inconsistency that someone might see
centralizationconcentrating decision making at a single point in the company makes the company more centralizedcentral bankcentral bank is the
causality and correlationoften there may be a connection among 2 events that is when event happens event b tends to happen however this does not
cash flow statementcash flow is a financial statement that summarizes an organizations sources and uses of cash over a specific period of period cash
capital structurethe common stock long-term debt preferred stock and retained earnings an organization maintains to finance its assets thus it can be
capital flightcapital by definition is very mobile and has become even more mobile in the age of instantaneous electronic transfers a term used to
capital budgetingcapital budgeting is the strategy for the purchase and management of long-term assets in organizations a capital budget is
capital asset pricing model capmpart of the huge capital market assumption that attempts to quantify investment risk under capm systematic risk is
cannibalismthis is refers to the reduction of sales in one goods caused by the introduction of another product where both products are made by the
business strategythe set of policies used to develop individual processes within a business including decisions regarding individual products
audience analysisto enhance communication with your audience you must have to analyze it carefully to formulate a message in a way they will