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Identify some important characteristics for a product with a well-known brand name.
Describe the functions of short-term and long-term memory. What is the apparent relationship between the two?
Find ads that utilize the techniques of contrast and novelty. Give your opinion of effectiveness of each ad and whether technique is likely to be appropriate.
Describe the images conveyed by different colours, and try to identify any consistency across brands in terms of the colours used in product packaging.
Identify each type of sign used in the ad and the product qualities being communicated by each.
What recommendations would you provide in terms of such package elements as colour, symbolism and graphic design? Give the reasons for your suggestions.
Discuss the implications of the absolute threshold for marketers attempting to appeal to the elderly.
List what you consider to be the brand's determinant attributes. Compare and contrast the identified attributes and report your findings.
What aspects of consumer behaviour are likely to be of interest to a financial planner? To a university administrator? To a graphic arts designer?
List the three stages in the consumption process. Describe the issues that you considered in each of these stages when you made a recent important purchase.
Why should all developing countries attempt to industrialize by developing their own manufacturing industries as rapidly as possible?
Why is an understanding of development crucial to policy formulation in developing nations?
Analyze how does the concept of capabilities to function help us gain insight into development goals and achievements? Is money enough? Why or why not?
Discuss what critical issues are raised from the examination of development problems and prospects facing Brazil?
If per capita GNP in the United States is so much higher than it is in less developed countries, why do we have so much poverty in the United States?
What do you think of the vicious circle of underdevelopment? Is it a valid theory? If it is valid, how can the vicious circle possibly be broken?
What are the two major methods used to compare incomes between nations, and what are the strengths and weaknesses of each?
Suppose that you could live for free (on the floor) with some relatives. Would you then have enough to pay for food, clothes, or school?
Discuss the role of time in balance-of-payments adjustments. Why will short- and long-run effects of a depreciation probably differ?
What is a balance-of-payments deficit? Under a flexible exchange system, will a balance-of payments deficit automatically be corrected? Explain.
No patriotic Americans want the value of the dollar to continue falling on exchange market. Do you think that a depreciation in the value of the dollar is bad?
What do you think will happen to the monopoly power of OPEC with time? Can you think of any policy alternatives that western nations might adopt to free?
What types of goods and services are traded in the market? Given its socialist objectives, why does the Soviet Union permit a market sector?
What is inflation? If the price of swimming pools rose during an extremely hot summer, would this be inflationary? How does one measure inflation?
When is an economy at full employment? How are the concepts of frictional and structural unemployment related to the definition of full employment?