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What lesson can this company learn from the case of Ken? What can and should it now do?
Why are the two reports submitted by Jennifer and Mike so different? Did Jennifer and Mike have different perceptions of the same incident?
Why do employees at firms such as Apple Computer work so hard and put in such long hours?
What are organization citizenship behaviors (OCBs)? How do they come about and what are some examples?
What are some of the important outcomes of job satisfaction? What are some of the major factors that influence job satisfaction?
What does stereotyping mean? Why is it considered to be a perceptual problem? What is meant by halo effect? Summarize current thinking on this halo effect.
What are the four major dimensions of the Myers-Briggs Type Indicator (MBTI) that yield the 16 types? How can the MBTI be used effectively?
What side would you prefer to argue in the nature versus nurture debate? What would be the major points each side would make? How would you resolve the controve
Which benefits did the employees who were leaving seem to best understand and like? Which benefits did they find confusing or of little value?
What role do benefits play in the organizational reward system? How can these costly benefits contribute more to desirable organizational outcomes?
How can the so-called new pay techniques help solve some of the major challenges facing today's organizations? Give some specific examples.
In what way does agency theory provide understanding for pay as an important component of the organizational reward system?
What is wrong with the old organizational culture? What needs to be done to change it? Why might it be difficult for Mary to change the existing culture?
What is a paradigm? How will the paradigm shift affect management? What are the implications of this paradigm shift for organizational behavior?
How can ‘historical' brands ward off competition? How can a company capitalize on tradition and an established image, yet move ahead?
What is the role of heritage and tradition in modern product choices? Are the emotional factors embodied by artisanal products strong enough to instigate purcha
Identify and assess the importance of corporate social responsibility for companies, consumers and government policy.
In your opinion, in which areas have environmental issues had the biggest impact on consumer behaviour? Why do you think that is the case?
To what extent would you agree that products can be imbued with cultural meanings?
Interview them about how they adapted to their host culture. In particular, what changes did they make in their consumption practices over time?
Chat rooms. Vegetarianism. Can you predict what will be ‘hot' in the near future? Identify a lifestyle trend that is just surfacing in your universe.
Why are the predominant products different? Is the use of a certain style of advertisement for a certain type of product similar or dissimilar?
What do you think about the practice of companies and survey firms collecting public data to compile targeted mailing lists?
How do the ads depictions of family seem to differ by region? In what sorts of consumption situations do they seem highly similar? Why?
Identify a set of avoidance groups for your peers. Can you identify any consumption decisions that are made with these groups in mind?