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Why are financial measurements not wholly adequate for performance measurement of a nonprofit organization?
Evaluate the arguments for and against self-regulation in the advertising industry and discuss what steps (if any) the government should take toward increased governmental regulations. Explain your
Determine whether consumer demand is created and sustained by the advertising industry, or whether it is already present and simply informed by advertising. Provide specific examples to support you
Think of an example of a utilitarian product, write an 300 words short paragraph explaining the product you choose, and evaluating how effectively the product's website you choose play into how cons
Think about utilitarian needs and hedonic needs. Think of an example of a utilitarian product and a hedonic needs product, and go to the website of a company that sells the product.
Analyze your favorite service company to determine what marketing challenges it faces and whether these challenges are the same faced by your favorite nonprofit organization. short answer
Is there risk in farming out your accounting or adminsitrative work to an outside party who may or may not keep your information confidential? What's your exposure?
What role does management play in creating an environment where there is true two-way flow of communication?
What is passion exactly and how do you differentiate it from a manic state of a person who is not stable to be an employee or someone who is faking it because they are on drugs?
Write an international mini-plan for a company that interests you (or a product/service that you want to sell yourself). Address the following in your mini-plan:
Determine the extent to which you believe the U.S. consumer is being manipulated by marketing and technology, as well as what steps should be taken (if any) to address possible manipulation. Provide
Which of the following is a potential area of concern for managers when they use internal sources to fill a vacant position?
Most firms operate in monopolistic competition, where products and whole marketing mixes are not exactly the same. This implies that:
Recently, some executives for highway construction companies agreed to stop competing with each other on price and to meet every three months to decide their price for the next quarter. In this situ
What are the various types and functions of marketing intermediaries? Which are more important to large business and why? Which are more important for the small business and why?
The competitive environment affects the number and types of competitors the marketing manager must face and how they may behave, how has this affect your career?
A frequent diagnosis of an observed performance problem in an organization is "This person was a selection mistake". What are the short- and long-term consequences of so-called selection mistakes?
Assume that the projected global shortage of skilled technical labor is likely to occur. What are the implications for recruitment and retention at firms such as Deloitte Touche Tohmatsu and SAS?
The courts have recognized task-based job analysis as useful for preventing unfair discrimination. Some HR professionals worry that competency-based approaches are more susceptible to stereotyping a
Discuss the relationship among governments, institutions, organizations, and companies in developing the legal means to fight software piracy.
In the development of a marketing plan, blending the marketing mix would not generally involve
To continue our dialogue on cash management, should this be a daily activity for every organization? If not, how oftern should the organization look at its cahs position?
Discuss some of the some of the positive effects of Walmart's success in Mexico and some of the negative effects
Choose a business and evaluate the beneficial influences of changing technological forces on that business. For the same business, identify the threats from technology and explain how the business can