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Discuss a situation in which you were a leader, and had to make a moral choice. Describe the circumstances. What moral choices did you have to make
Select an industry from the following list and develop a business idea for that industry: - Food and beverage
Show some ways marketers can improve the "value" of the goods they sell (Example: the environment of where the product is sold).
For your own organization (or another organization of your choice) describe a product or service sold. Is your product worthy of the promotional message?
Explain the factors that represent the forces governing the nature and intensity of competition within any industry of your choice.
Provide an analysis of Budweiser's marketing mix (minimum one page) which should include the following:
Assess a market approach Product X 4 Ps a service and existing product line up.
Drug testing in the workplace, whether pre-employment or post-employment, constitutes an unacceptable invasion of the employees.
____________ is when the authority for retailing decisions is delegated to corporate managers rather than to geographically dispersed managers.
Compare and contrast strategic controls and financial controls. Provide specific examples of how each may be used to best serve a corporation.
Medical practices are often structured depending on a variety of factors-finances, availability, location and space, etc. Sowers, Newman, and Langdon
Organizational Culture: In addition, evaluate the culture at Harley-Davidson (H-D) and define what attributes you think team members should possess
Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase.
Your analysis of possible merger/acquisition/joint venture possibilities and what would be achieved or accomplished through the merger/acquisition/joint venture
Marketing Reasons for New-Product Failures: Both marketing and non-marketing factors contribute to new-product failures.
We say that the marketing plan is essentially the strategic manipulation of the marketing mix. Explain this in your own words.
Creating a comprehensive marketing plan, using one of the product scenarios below.
Cultural and political differences which impact the application of management activities within the broad notion of entrepreneurship.
Summary of Job Activities: Describe your daily activities: projects, meetings, etc. and reflect on your learning. What stands out as your most critical moment
Write a four pages paper explaining the new product planning and development process.
List and describe all of the steps required to produce doughnuts as well as the equipment required to complete each step.
Is Government Support for External Whistle Blowing Effective?
Explain the cultural value differences in time (monochronic versus polychronic cultures), approaches to decision making (objective or subjective approach)
Who makes strategies at the corporate level, and how is this strategy made? How would an organization with a multi-business model form their strategies?
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: