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What does price represent to the consumer? What does price represent to the marketer?
It has been said that "channels of distribution may be the best opportunity for a sustained competitive advantage."
Discuss and document if the business venture will be a full-time commitment or will start-up team members commit to part-time involvement.
What is a marketing channel? What decisions do companies face in designing, managing, evaluating and modifying their channels?
What are vision and mission statements? What is their value for the strategic management process? In your response, share the vision and mission statement
How would a company market a new sports drink that is in a container that will keep it cool for up to 6 hours?
What is the Coca Cola Company pricing strategy? Explain its effectiveness or ineffectiveness based on the pricing strategy.
Discuss a situation in which you were a leader, and had to make a moral choice. Describe the circumstances. What moral choices did you have to make
Select an industry from the following list and develop a business idea for that industry: - Food and beverage
Show some ways marketers can improve the "value" of the goods they sell (Example: the environment of where the product is sold).
For your own organization (or another organization of your choice) describe a product or service sold. Is your product worthy of the promotional message?
Explain the factors that represent the forces governing the nature and intensity of competition within any industry of your choice.
Provide an analysis of Budweiser's marketing mix (minimum one page) which should include the following:
Assess a market approach Product X 4 Ps a service and existing product line up.
Drug testing in the workplace, whether pre-employment or post-employment, constitutes an unacceptable invasion of the employees.
____________ is when the authority for retailing decisions is delegated to corporate managers rather than to geographically dispersed managers.
Compare and contrast strategic controls and financial controls. Provide specific examples of how each may be used to best serve a corporation.
Medical practices are often structured depending on a variety of factors-finances, availability, location and space, etc. Sowers, Newman, and Langdon
Organizational Culture: In addition, evaluate the culture at Harley-Davidson (H-D) and define what attributes you think team members should possess
Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase.
Your analysis of possible merger/acquisition/joint venture possibilities and what would be achieved or accomplished through the merger/acquisition/joint venture
Marketing Reasons for New-Product Failures: Both marketing and non-marketing factors contribute to new-product failures.
We say that the marketing plan is essentially the strategic manipulation of the marketing mix. Explain this in your own words.
Creating a comprehensive marketing plan, using one of the product scenarios below.
Cultural and political differences which impact the application of management activities within the broad notion of entrepreneurship.