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Question: Identify and describe the different types of retailers as distinguished by product line sold.
What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy?
Based on the paper and the concepts learned in class, do an external analysis of Walmart. Support all your claims with pieces of scholarly evidence.
What are the different types of Consumer Sales promotions and how do promotions tie into impacting the brand message.
Do you see changes todays buying habits and patterns that have taken place over the past five years?
What type of promotions are most appealing to you? Are there certain products that you will only purchase when they are on sale or are being promoted?
In Sep-Oct 2005, GMC and Ford tried a "value" pricing approach of lower price with little or no incentives
Describe a marketing information system. Why is a customer database central to any marketing organization?
Defines what buyer behavior is? Describes how the buyer goes about selecting a good/service.
Can you use an article from any ONLINE publication that discusses a topic related to Buyer/Consumer Behavior
Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan.
How would the creation of an inside sales force help a paper products company that was losing major accounts
Find examples of companies that are offering consumers coupons and rebates. What are the differences? cite your sources.
Evaluation of the apparent customer service provided by Travelocity, OrbitZ and Expedia by each site.
Determine the expected completion time and the variance for each activity
Question: Explain the importance of price and promotion in the development of marketing strategy and tactics.
Define and provide further explanation of the five variables that affect a salesperson's ability to be viewed as trustworthy by buyers.
What alternatives are available to Western Utilities? What would you recommend?
Why does the marketer need to know the target market's readiness stage? Give an example of an ad targeting each stage.
Problem: Would like to get detailed information as to how to create a "generic promotion plan" for a product?
Describe the macro and micro environments that affect the consumers of a massage center.
What does the future look like for small retailers in America? How can they compete with retailing giants like Wal-Mart? In Detail.
What can a company do to acquire and retain new customers?
As a franchise consultant your group will act as a guidance counsellor for a potential franchisee by helping to guide them through the process
What do you think about Sony's tradition of region-specific or nation-specific marketing?