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Present a proposed resolution to the issue of marketing the substitute blood product for human use, addressing:
Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?
How would you address the differing needs of these different customer behaviors?
What ethical dilemmas do marketing professionals face in gathering information on customer bases through smartphones and social media?
Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis.
Create the Value: Market Segmentation Analysis and a Value Proposition
How did CP Mexico manage the launch of Colgate Max Fresh in Mexico. Compare the Mexican and Chinese launch programs. Who did a better job and why?
What is the role of the marketing manager during the implementation of the marketing strategy?
Identify one of your favorite ads and describe the message (value proposition), medium, and language used. How does this relate to target segments?
Once you have calculated COGS, decide how much you want to mark up the pricing of your product in order to create the best gross margin
Why is a mutually beneficial relationship between buyer and seller important to a successful marketing practice?
Considered one key ethical situation that might be likely (or could potentially) occur in the marketing/delivery of the service.
Your task is to develop an international marketing analysis and recommendations for Mr. Martin Mann.
Select one product and what method it typically uses for advertisement (cognitive, emotional, image, or endorsement).
In what ways might the administrator evaluate this new managed care business in terms of its economic value to his institution?
After summarizing the main steps of the price setting process and the most important aspect of each stage
Discuss how you can use experiential marketing tools for the brands (especially for FreshX). What tools will you use to measure outcomes from such events?
Prepare a list of pros and cons related to various integration options that Netflix could pursue.
Consumers have all sorts of feelings after making a purchase, especially if it is a large one.
Take on the role of a brand manager and consider that the increasing median age of the U.S. population is sure to affect your brand's approach to consumers.
You are the marketing manager for a brand that has developed a discontinuous innovation.
What are the legal implications and how does that differ from the ethical implications?
Describe and discuss the means by which a company (other than Honest Tea) engages in CSR and how it derives strategic benefits from its efforts.
Identify, and discuss what financial planning for a business is and why it is so important; what can happen if not done accurately.
What do you think are the advantages and disadvantages of using agents to enter to foreign markets?