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In a market segmentation approach, the marketing mix is designed to appeal to subgroups of consumers who are as homogeneous as possible
Many of the retailers and in some cases wholesalers are driving their suppliers to provide vendor-managed inventory and consignment inventory
But what are the some of those risk issues that a supply chain manager should worry about as 2018 unfolds?
If you were managing the store layout of a new chain of grocery-stores, how would you structure the environment?
What types of organizational relationships does Whinney hope to form with Theo's cocoa suppliers?
A manager has been using a certain technique to forecast demand for gallons of ice cream for the past six periods.
Most people don't give a second thought to the soccer ball's journey to the pitch - it's safe to say though, that just as much careful supply chain planning
Purchasing is the management of the acquisition process. This includes deciding which suppliers to use, negotiating terms and conditions, etc.
Using your fictitious company from the previous SLPs, continue to develop the company profile and operating information
Topic 01: Global Production and Supply Chain . Topic 02: Global marketing and Research and Development
You have made the follow assumptions: Your equipment will allow you to only produce 50 batches of cupcakes per day.
Louse's Export and Café (Louse's E&C) decides it wants to ship Ponderosa pine lumber from Washington State to Southern China for manufacturing into furniture
The local Mars grocery store uses a periodic review model to stock their paper towels.
A local company supplies city schools with supply packages. How many assembly lines are needed if the company works 10 hours a day during July to meet demand.
List the four characteristics that distinguish services from goods and discuss how each would impact the marketing of a chain of fitness centers
Create together the value chain analysis of McDonalds. You can think of the different parts of the value chain
Baldrige award winner group research project - You will be assigned to a group of 2-3 students, with each group representing one Baldrige award winning
How do lead time and demand uncertainty impact your supply chain (push vs. pull) strategies? What about high uncertainty and long lead-time?
Gaining Efficiency with Collaboration During the past year, you have been working for a manufacturing firm to help improve its supply chain management
Netflix reinvented the video rental business using supply chain technology. Netflix, established in 1998, is the largest online DVD rental service
Finding Shelf Space at Wal-Mart Wal-Mart's business strategy of being a low-cost provider by managing its supply chain down to the minutia has paid off greatly
Building Visibility Visionary companies are building extended enterprises to best compete in the new Internet economy.
Analyzing Dell's Supply Chain Management System Dell's supply chain strategy is legendary.
How Levi's Got Its Jeans into Wal-Mart People around the world recognize Levi's as an American icon, the cool jeans worn by movie stars James Dean
Every time a six-pack moves off the shelf, Anheuser-Busch's top-secret nationwide data network