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In a company's competitive strategy, what significance should be attached to product and process R&D? Validate your answer.
What is Gap Analysis. Describe how Gap Analysis could be helpful in formulating a firm’s strategy.
Differentiate between structural cost drivers and executional cost drivers by giving suitable examples.
‘Target Pricing’ tend to enhance competitiveness in long term. Describe the concept. What are the competitive strategies determining the strategic positioning of the firm? Describe.
This case study is based on the case Dial-a-Surprize.How Dial-a-Surprize has segmented the South African market The positioning platform and unique selling proposition adopted by Dial-a-Surprize.
Under what condition would you consider not test marketing a product? Explain a product or service which meets this no-need to test criteria.
Describe constraints in marketing strategy implementation.
What do you mean by the term customer loyalty? Describe with illustrations.
Describe the step included in developing a customer relationship plan with illustration.
‘Information Technology has been extremely instrumental in making CRM effective’. Describe with examples.
Write a detailed note on the Sustaining customer relationships.
Database Marketing was a significant part of the strategy in the Pizza Industry. Comment on it.
A company wishes to launch new toothpaste that can effectively prevent cavities and tooth decay. The toothpaste market is highly crowded with multiple brands.
Differentiation strategies are helpful in obtaining sustainable competitive advantage. Describe with the help of suitable examples.
Define the term Strategic Marketing Management. Why there is a requirement for the same. Arrange ‘External Analysis’ and ‘Internal Analysis’ of the same.
Would you propose your boss to accept or reject the new sushi restaurant project? Compute the net present value of the proposed project. Describe all calculations.
What is the significance of corporate policy in nowadays changing scenario?
Discuss the concept of strategic alliances. Why do organizations pursue strategic alliances? Describe with the help of an example.
The impact of globalization and the Internet presents real challenges for corporate strategic planners across the world.
How is Williams-Sonoma using the Internet as a distribution channel now and how would you suggest that they use the Internet in the future?
Using the information gathered from your SWOT analysis, make an EFAS table for the company you researched.
Review both Milton Friedman's ‘Traditional View of Business Responsibility’ (page: 72) and Archie Carroll's ‘Four Responsibilities of Business’ (page: 72-73) in the textbook
Review the part of Web Chapter A regarding new product innovation. You can access Web Chapter A at this web address:
This assessment task requires that groups examine two firms from the one industry that display contrasting (example: insurgent or defensive) approaches.
The law laid downstairs in Soloman v. Soloman and Co. is frequently considered the source on the basis of which the jurisprudence of corporate personality has been written world over.