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As a newly promoted vice president (VP), your chief executive officer (CEO) has invited you to participate in this year's upcoming strategic planning session.
Sources of product differentiation include only physical differences, not merely perceived differences.
What is corporate governance? What role does corporate governance play in strategic planning? Why is it important?
Why is differentiation necessary to build a formal organizational structure? Is differentiation limited to large organizations?
What is Coca Cola marketing strategy with respect to overall cost, leadership, differentiation, and focus?
Using the Generic Strategies model, complete the following requirements: Identify and describe 3 retail firms.
How can product/service differentiation provide a competitive advantage?
What are three activities or capabilities a firm should possess to support a differentiation-based strategy?
Prepare a summary listing and defining at least 4 reasons why entrepreneurial organizations seek opportunities for innovation.
Discuss Hewlett Packard Company, evaluating the rival companies' business competition strategies.
How do you view the McDonald's efforts to capture some of the Starbucks market with their coffee at a much lower price?
Discuss the role of resources and capabilities in strategy formulation. Research and discuss the key resources of a social networking Web site.
Describe the risks associated with horizontal integration, vertical integration, concentric diversification, and conglomerate diversification.
Is it better to concentrate on one source of competitive advantage (cost versus differentiation versus speed) or to nurture all three in a firm's operation?
What sorts of things should Slate consider if he wishes to accept current price and cost conditions and instead pursue growth by pursuing increased market share
There are very few companies that are able to be both cost leaders and differentiators. Why?
Recommend a strategy or combination of strategies the organization should implement.
Following Sportsman's shift in competitive strategy, what are some considerations for the company's human resource management practices?
While information systems have one meaning, it can be used in different ways for companies to keep a competitive edge on the marketplace.
Should businesses seek high performance through a combination strategy or should they minimize the risk of being 'stuck in the middle' by concentrating efforts
Why is it important to develop new products? Appraise how each of the criteria could be used to develop the new product
Once a marketer has a thorough understanding of customer needs and the marketing environment, s/he needs to develop a marketing strategy.
How does the Honda Corporation position its products or services relative to its main competitors?
1. Provide a summary of their product development strategy. 2. How does Airbus' strategy compare with Boeing's?