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1 explain why distributors are of interest to the marketing communicator illustrate your response with examples from
1 examine the relationship between frequency and cost per contact in selling terms2 discuss the balance that can be
1 explain why you agree or disagree with the contention that the apic-type model is useful as a framework for personal
1 the planning stage of a dsm involves consideration of lsquowhere do we want to go having already established targets
1 creative strategy is part of lsquohow do we get there discuss the very different personal communication and customer
1 define international communications examine how a historical perspective can give an insight into present-day change
1 discuss codes of ethics in pr practice using examples to illustrate key points explain why there are obvious and
1 examine the relationship between corporate personality and corporate image explain where the notion of reality comes
projective techniques are some of the tools at the disposal of the psychologist or semioticiandiscuss the credibility
1 distinguish between marketing sponsorship and corporate sponsorship explain using examples why the techniques used at
1 media strategy is also part of lsquohow do we get there discuss the key media characteristics for this sort of
1 discuss the logic behind pre- concurrent and post-testing within the context of crisis management2 comment on the
1 creative strategy is part of lsquohow do we get there discuss the different advertising appeals available2 discuss
1 media strategy is also part of lsquohow do we get there discuss the key media characteristics for this case2 there
1 explain the key role incentives play in direct response advertising and provide examples to illustrate2 explain the
1 explain why you agree or disagree with the contention that the apic-type model is useful as a framework for direct
1 creative decisions may include use of the source as part of the creative effort explain why this might be so and
1 explain what is meant by the term lsquosemiotics compare and contrast more traditional approaches to evaluating
1 explain the terms reach frequency and weight in the media-planning context explain what a grp is and illustrate this
1 scheduling can use the ideas of continuity flighting and pulsing among other things discuss scheduling in the context
1 explain why you agree or disagree with the contention that the apic type model is useful as a framework for
the communications mix is potentially made up of many things and is constantly mutating choose two contrasting product
1 the absence of imc now is the equivalent of having marketing myopia in the 1960s explain why you either agree or