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1 briefly describe the history of secondary data in the united states2 describe where the material in this chapter
1 describe the classifications of secondary data2 what is a database and what are the components of a database3
1 briefly explain the three different types of external secondary data discussed in the chapter2 name three external
1 which disadvantage of secondary data is resolved by geodemographics and why2 how would you go about evaluating
1 what is meant by packaged information2 what is syndicated data give an example of a company that supplies syndicated
1 describe some areas in which packaged information may be applied2 access your librarys online databases describe how
1 what are the steps in the marketing research process2 are all 11 steps in the marketing research process used at all
1 explain why firms may not have a need for marketing research2 why is defining the problem the most important step in
1 explain why research objectives differ from the definition of the problem2 what are the three widely recognized types
1 which part of the research process ensures the accuracy of the results2 what is meant by the problem3 what is the
1 explain how managers should recognize they have a problem2 what is the role of symptoms in problem recognition3 what
1 how do itbs and rfps influence the problem definition process2 what is the role of the researcher when management has
1 what is meant by consequences of the decision alternatives2 explain how assumptions play a role in the problem
1 what is needed to close information gaps2 what is the role of a hypothesis in defining the problem3 what are some
1 what is an operational definition and where would it likely be used2 what is an action standard3 discuss an
1 in which type of research design would the key-informant technique be used2 what is the difference between
1 what type of panel is an omnibus panel2 explain why studies of the if-then variety are considered to be causal
1 explain the two types of validity in experimentation and also explain why different types of experiments are better
1 give your own example to illustrate a marketing research study that may be used in a product research b pricing
1 what are some advantages of diy research2 which industries have concentrations of marketing research departments3
1 what is a full-service supplier firm what type of services do they provide2 describe limited-service supplier firms3
1 what was identified as the leading challenge facing the marketing research industry in the 2007 confirmit industry
1 name five statutes that prohibit discrimination in employment2 does title vii apply to same-sex harassment3 what is
1 what is required for an employee to be eligible for benefits under the family and medical leave act2 whom does the
1 name at least three characteristics that distinguish corporations from other forms of business organization2 how is