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Online Auction Sites You are working for a new Internet start-up company, eMart.com, an online marketplace for the sale of goods and services.
Explain the descriptive statistics determined and their direct use in attracting customers. Determine descriptive statistics regarding the oil change company.
Recommend sampling procedures for the implementation of the instruments. Create figures and tables to demonstrate marketing information.
Determine which product would be the best choice and explain why. Remember cheaper is not always better.
Examine the applicability of different marketing research tools to the scenario which is An organization which is Target is planning to introduce a new product.
What metrics do you propose Sephora Direct use to measure the success of its digital efforts going forward?
Provide an example of the four areas of the marketing mix-product, price, placement, and promotion-used by each of your selected companies.
Decribe how the strategic plan if executed properly, makes sure that everyone is pulling in the same direction from all parts of the firm.
How often should objectives and goals be set? How should these be tied to market research and the budget?
What is involved in establishing the need for market research? Who initiates the request? Who performs the research and approval?
Based on your selected scenario, identify the detailed areas in which market research is needed - such as population, target market and per capita.
Based on the research and analysis that you have done, can you compete in the market that you have chosen? Why or why not?
how to take a product (approved by the instructor) into a foreign country and develop a marketing plan for that product in the target country.
How accessible is the store for those with special needs (e.g., older adults, pregnant women, those suffering from illness).
Write a 850-word paper in which you describe the importance of marketing research to your selected company's management team.
Discuss market research strategies. Describe the macro environment through a political, economic, social, and technological (PEST) analysis.
What are the primary reasons for doing market research? How are primary and secondary data used in subsequent marketing
Describe at least one method or strategy for researching the global marketplace.
Prepare a 1 to 2 page paper in which you examine the applicability of different Internet marketing research tools.
Develop a customer satisfaction survey of eight questions. The questions must be relevant to the case study that the project team.
Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
How do retailers add value to the products purchased by consumers? Why is Walmart the largest retailer in the world? What can it do to accelerate growth?
Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
Explain the impact media and social networking have on consumers when choosing the most appropriate managed care health insurance plans.
Describe your impressions of those markets and their influence on the global industry.