Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Active Tutors
Asked Questions
Answered Questions
State your goals for creating and maintaining or improving upon your online presence, and explain why you made them. For example, perhaps your goal is to increase your web presence or increase the r
Read the case study titled "Revitalizing a Brand", located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies
Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spen
Description of your original product or service Description of price vs quality of the product Description of brand information Discussion of your Break Even (BE) point Explanation of your supply chai
Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it. Do you feel the creative execution technique is appropriate for the product or service
Business (Automotive, Food & Beverage, Travel & Tourism, Real Estate, Telecommunicating, Banking) Technological Revolution in Advertising Role of internet and interactive media in an IMC
Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market.
case study of distributio One interesting aspect of distribution channels occurs when a retailer, in this case, Amazon, integrates backward with the intent of attracting suppliers.
Explain why Johnson's pricing strategy did not work. Support your position in terms of environmental factors such as economy, the competition, and changing consumer behavior.
Here is the brief overview of this cumulative Session Long Project . In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client.
How does McDonald's demonstrate the use of market segmentation, market targeting, and brand equity?Explain the consumer buying process, and apply these steps to the typical McDonald's customer.America
Differenciate between "A Career and A Proffession"
In the "Marketing Metrics" section of the marketing plan, you will review the concept of marketing metrics with the application of five metrics to the company marketing plan.
Situation Analysis Macroenvironment (at least three variables) Company (identify strengths and weaknesses) Competitors (just the main two or three).
What are true green initiatives versus "greenwashing" ideas? What are the ethical and societal issues involved in green initiatives? How have other organizations approached the issue of green initiati
Explain why it is important for marketers to understand how customers make purchasing decisions.
The Hyundai Motor Company is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea. The company was founded in 1967, and employs about 75,000 people worldwide.
Review the following two automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target g
Launched in the United States in 1969, Tic Tac is one of the market's leading breath mints. The Tic Tac product line is owned by one of the largest confectionary companies in the world.
Does this company use an indirect or direct distribution approach? Or both? Do you personally buy the product directly from the company, or from a retailer? Find out as much as you can about what ki
You will assume the role of a new marketing manager at a local light bulb manufacturing company. Your boss has read a story about the green initiatives at Cutco and wants you to prepare an executive
Make sure to thoroughly review the background materials and make sure you have a strong familiarity with the five main promotional strategies and advantages, disadvantages, and challenges of each.
Choose the target market for your product, and describe your target market in detail.Create a new product that would appeal to your market.
Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle.
Your boss has read a story about the green initiatives at Cutco and wants you to prepare an executive memo on some initiatives that could be considered for your company.