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Describe your chosen organization and the product or service that will be the focus of your marketing plan. Describe the organization's mission, vision, values, goals, and market objectives and desc
What is the marketing objective for the growth stage of the product life cycle?. Variables such as location the North American Industry Classification System (NAICS) code and type of buy are al
Evaluate the value of Michael Porter's Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations.
Assess the degree of guidance provided by Kaplan and Norton's Balanced Scorecard as a management tool for guiding health care marketers in performing strategic management duties and responsibilities
How did the church use music during the Middle Ages? How is it that we know about music from the Middle Ages today?
Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern
From the list of assigned readings included in this course, or another article of your choice from the Harvard Business Review, choose an article that deals with one or more of the elements of marke
This is the second part of a three-part assignment. The other two parts are the Marketing Analysis Research Report: Product Selection and List of Sources, completed in Topic 1.
choose an article that deals with one or more of the elements of marketing strategy (product, price, place, promotion; or, if services related, people, process, and physical evidence) and summarize
Complete your final Marketing Analysis Research Report by including all of the following: Executive Summaryb Marketing Mix.
Create a PowerPoint presentation (8-10 slides) designed to deliver the research findings and recommendations in your Marketing Analysis Research Report to your manager.
Provide at least two specific examples of the Ries and Trout's Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.
Decide whether or not you believe Philip Kotler's Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two specific examples of the Phi
Create a Slogan for the product Explain why it makes sense for this product. Explain why it will connect with the target market.
Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one example of a situation or scenario that suppo
Identify psychographics for the identified target market using the sample consumer profiles and outside research.
Assume that you did not have access to Microsoft Office or other compatible application suites. Describe at least three tasks that you would not be able to perform without Microsoft Office 201
Name your favorite restaurant. Briefly explain how that restaurant ensures customer satisfaction. Scenario: You have recently been hired as the manager of a trendy retail store in a mall.
What was the objective of your Control (Treatment) Plan? To impact the likelihood that the risks would occur?
Assess organization development process skills, such as providing support, relaying feedback and observations, and reflecting feelings Construct change strategies for collaborative group relations
Provide an example of a recent service experience that was less than pleasant. If you could give feedback to the service provider that would help it in developing an effective blueprint, what would
Why are the internet and catalog channels so popular for gift giving?-What are the advantages to customers of accessing the Internet through a mobile device or a computer when browsing a website? W
You will create a Situation Analysis for one of the following companies / brands: Fiat Chrysler, Amazon.com, or Google.Each of these three companies (Fiat Chrysler, Amazon.com, and Google.
Go to McKinsey & Company's Website and watch Michael Cui's video on disruptive technologies (11 min 38 s), located here. Then, download the Marketing Plan Template located here.