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Discuss the importance of subcultural segmentation to marketers of food products. Identify a food product for which the marketing mix should be rationalized.
Find two good and two bad examples of advertising directed toward elderly consumers. To what degree are these ads stereotypical? Do they depict the concept of perceived age
Use the same product and organization you identified in your Strategy and Positioning Analysis. (Grocery delivery for Kroger chain of grocery stores)Explain how the packaging you will use for your
Define the advertising strategy.Define the target audience.Draft the creative message and how it will appeal to your target market.Describe the media mix and how you will reach the target market.
What is product life cycle? What is the difference between a product's Growth and Maturity stage?
Focus Group that researches your product or services target market. In your plan, be sure to do the following:Identify a problem or opportunity that may be facing that product or service.
What are the major components of strategic management, and why is each component needed for success?How are an organization's mission and values important to strategy formulation?
Identify an organizational structure for your company.o Choose from functional, divisional, matrix, and geographic structures.
Think about the products/services offered or their pricing strategy or even their distribution strategy. What is the overall brand perception in the mind of the consumer? How does each rank based up
Choose 2 elements of the promotions mix that you think would be successful, describe how you would execute them in detail, and explain why you think each one would work.
What has most influenced the way you view yourself as a consumer of healthcare?What factors led to the redefinition of the patient as a consumer in the late twentieth century?
What procedures has Pfizer used to set the price of Ibrance? Was it a simple or complex process? Was this process a wise use of society's resources?
How is your company different from its competitors? Think about the products/services offered or their pricing strategy or even their distribution strategy.
Translate a marketing problem into a feasible research question.Construct effective research surveys and questionnaires.Analyze and interpret external information.
Propose a solution that will relieve friction in your company's age diverse workforce.Format your assignment according to the following formatting requirements:
Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different' target group?• Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justi
In this part of the write up I am looking for your insights, critique and ability to link real world situations to concepts and ideas we learn from our text and in class.
What is the "ecological fallacy"?a) The assumption that secondary data analysis can be carried out at homeb) The mistake of observing people in their natural setting
What is meant by a "spurious" relationship between two variables?a) One that is so ridiculously illogical it cannot possibly be trueb) An apparent relationship that is so curious it demands further at
How would you use the drop-down menus in SPSS to generate a frequency table?a) Open the Output Viewer and click: Save As; Pie Chartb) Click on: Analyze; Descriptive Statistics; Frequencies
What is meant by the term "grounded theory"?a) Theories should be tested by rigorous scientific experimentsb) As a social researcher, it is important to keep your feet on the ground
What can be generalized from a purposive sample?a) That the findings are true for broadly similar casesb) That the findings are true for the entire population
What is a key informant?a) A group member who helps the ethnographer gain access to relevant people/eventsb) A senior level member of the organisation who refuses to allow researchers into it
What is a "probing question"?a) One that inquires about a sensitive or deeply personal issueb) One that encourages the interviewee to say more about a topicc) One that asks indirectly about people's o
What is the role of the moderator in a focus group?a) To stimulate discussion and keep the conversation on trackb) To ask leading questions and dominate the discussion